Senior Digital PR Specialist

Eastmen Human Resources B.V.; Deutschland; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An innovative marketing agency seeks a Senior Digital PR Specialist to lead dynamic PR campaigns for iconic brands. This role involves crafting engaging content, managing client relationships, and mentoring junior team members. If you have a passion for storytelling and a keen understanding of the digital landscape, this is the perfect opportunity to elevate your career in a vibrant, award-winning environment. Join a team that values creativity and strategic thinking, and help shape the future of communications in a fast-paced industry.

Qualifikationen

• Experience in a marketing or PR agency as a PR specialist.
• Strong understanding of the media landscape and online coverage.

Aufgaben

• Develop and lead digital PR campaigns for diverse clients.
• Manage client relations and nurture journalist relationships.

Kenntnisse

Public Relations

Digital Marketing

SEO Basics

Content Creation

Media Relations

Tools

Social Management Systems

Jobbeschreibung

A multi-award winning marketing and comms agency is looking to recruit a Senior Digital PR Specialist to craft cutting edge, digitally-led public relations campaigns for a number of iconic brands.

The experience we need

1. Experience working in a marketing or PR agency as a PR specialist
2. Detailed understanding of the media landscape, experience securing online coverage, and a journalist’s appetite for a story
3. Interest in the news agenda and trends impacting the communications industry
4. Examples of great written content for multiple channels
5. An understanding of digital platforms and social management systems (and an appetite to learn more) would be beneficial
6. An understanding of SEO basics, and how links contribute to organic search performance

The role

1. Develop digital PR campaigns for diverse clients
2. Lead digital PR campaigns: shape headlines, draft press materials, manage timelines, and obtain client approvals
3. Generate content ideas and messaging for client coverage and backlinks
4. Manage client relations and stakeholders; elevate profiles as industry thought leaders
5. Research, connect, and nurture relationships with journalists, bloggers, and influencers across industries
6. Mentor junior team members; provide support and guidance
7. Perform link gap analysis; suggest link-building strategies for SEO goals
8. Utilize tools for tracking coverage and relevant metrics; report findings to stakeholders
9. Pitch for new business; prepare pitch presentations