Media Strategist (all genders)

INNOCEAN Worldwide Europe GmbH.; Frankfurt; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

INNOCEAN Worldwide Europe GmbH is seeking a Media Strategist to lead data-driven, full-funnel media campaigns across European markets. You will translate marketing goals into actionable plans, recommend channel mixes, and optimize budgets based on audience insights and campaign data.

You will collaborate with central client teams, regional agencies, and local market specialists to ensure cross-market alignment, oversee execution, and provide strategic guidance for successful delivery.

Qualifikationen

• Minimum 5 years' experience in media strategy (agency or client side).
• Strong knowledge of full-funnel strategy across digital and traditional channels.
• Experience implementing new ways of working in multinational orgs.
• Ability to partner with local market teams, agencies, and global stakeholders.
• Proven track record improving multi-market campaign effectiveness.
• Fluent English; additional languages a plus.

Aufgaben

• Develop integrated full-funnel media strategies at the European regional level, translating goals into actionable plans for assigned markets.
• Deliver data-driven channel mixes and budget recommendations based on audience insights to optimize campaign performance.
• Monitor overall campaign execution and progress, ensuring all media activities are aligned with strategic goals.
• Coordinate timelines with central client teams and regional agency partners to ensure effective communication.
• Provide day-to-day operational support and strategic guidance to local teams for successful execution.

Kenntnisse

Media strategy

Full-funnel planning

Stakeholder management

Cross-market collaboration

English fluency

Jobbeschreibung

As a Media Strategist, you will be responsible for developing and coordinating integrated media campaigns at the European regional level. This role focuses on establishing data-driven, full-funnel media strategies that translate client marketing goals into actionable plans for assigned European markets. Leveraging audience insights and campaign data, you will recommend efficient channel mixes and budget allocations to maximize performance.

Working closely with central client teams and agency partners, you will oversee campaign execution and monitor whether all media activities are progressing as planned. A key part of your role will involve collaborating closely with local teams, ensuring strong cross-market alignment and providing the necessary strategic guidance and operational support for successful execution.

As a Media Strategist, you will be responsible for developing and coordinating integrated media campaigns at the European regional level. This role focuses on establishing data-driven, full-funnel media strategies that translate client marketing goals into actionable plans for assigned European markets. Leveraging audience insights and campaign data, you will recommend efficient channel mixes and budget allocations to maximize performance.

Working closely with central client teams and agency partners, you will oversee campaign execution and monitor whether all media activities are progressing as planned. A key part of your role will involve collaborating closely with local teams, ensuring strong cross-market alignment and providing the necessary strategic guidance and operational support for successful execution.

What You´ll Do:

Strategic Leadership & Business Ownership

• Participate in developing integrated full-funnel media strategies at the European regional level, ensuring marketing goals are translated into actionable plans for assigned markets.
• Deliver data-driven channel mixes and budget recommendations based on audience insights to optimize campaign performance.
• Monitor overall campaign execution and progress, ensuring all media activities are running smoothly and aligned with established strategic goals.

Client & Market Leadership

• Partner closely with central client teams and regional agency partners to coordinate campaign timelines and ensure effective communication.
• Collaborate actively with local market teams, ensuring strong cross-market alignment and consistency across the region.
• Provide day-to-day operational support and strategic guidance to local teams to ensure successful project execution.

What You Bring:

• Minimum 5 years’ experience in media strategy, gained agency-side or client-side.
• Strong knowledge of full-funnel strategy, covering both digital and traditional channels.
• Experience advancing digital maturity and embedding new ways of working within multinational organizations.
• Proven ability to partner with local market teams, agencies, and global/regional stakeholders.
• Track record of improving campaign effectiveness and consistency across multiple markets.
• Collaborative working style, strong communicator, and able to influence at senior stakeholder level.
• Fluent English (additional European languages an advantage but not required).

What we offer:

• Real impact and ownership - You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
• A platform for continued growth- We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
• Visibility and influence - Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
• A collaborative, high-performing environment - Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
• Meaningful work culture - We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best -professionally and personally
• All-round covering benefits package - Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.