Senior Digital Marketing Manager - French Speaking (f/m/d)

InVision AG; Düsseldorf; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player seeks a passionate marketer to join their Düsseldorf team. This role involves creating impactful content and managing campaigns for B2B SaaS products, focusing on French-speaking markets. You'll collaborate with cross-functional teams to optimize marketing strategies and drive growth. The company fosters a supportive environment with a hybrid working model, generous benefits, and opportunities for personal development. If you're eager to innovate and make a difference in marketing, this is your chance to shine in a dynamic and creative setting.

Leistungen

30 days holiday

Job bike

Public transport ticket or free parking

Company pension scheme

Corporate benefits program

High-end IT equipment

Free full catering

Team and company events

Flexible working hours

Further training opportunities

Qualifikationen

• Proven experience in B2B/SaaS marketing with a focus on content and campaign management.
• Fluency in French and professional English skills are essential.

Aufgaben

• Create compelling content for B2B SaaS audiences and manage global campaigns.
• Optimize performance marketing efforts to drive lead generation and revenue.

Kenntnisse

Marketing

Content Strategy

Campaign Management

Performance Marketing

Market Analysis

Collaboration

Fluent French

Professional English

Ausbildung

Bachelor's degree or equivalent in Marketing

Jobbeschreibung

Social network you want to login/join with:

Location:

Job Category:

Marketing & PR

EU work permit required:

Yes

Job Reference:

md3d1sry

Job Views:

1

Posted:

19.04.2025

Expiry Date:

03.06.2025

Job Description:

Only a few marketers believe their work is fully understood and valued. Have you ever been asked to "just write a landing page" or launch a product that's due tomorrow? There's a better way.

At Peopleware, Marketing is not an afterthought - it’s a key driver of product and customer development. As part of our global marketing team, you’ll contribute to all stages of the customer lifecycle, from demand generation to building sustainable advocacy.

Join our Düsseldorf-based marketing team and play a key role in shaping our global marketing strategy.

What you’ll do:

1. Content Strategy: Create compelling content that effectively communicates our B2B SaaS value proposition to French-speaking audiences while maintaining brand consistency across all channels.
2. Campaign Management: Own the localization and implementation of global campaigns in France, ensuring that messaging, channels, and market approach resonate with the local audience.
3. Performance Marketing: Launch and continuously optimize both paid and organic campaigns - including email, search, social, display, events, partnerships - to drive lead generation and revenue growth.
4. Acquisition Strategy Optimization: Experiment with new acquisition channels, refine audience segmentation, and iterate on messaging variations to enhance conversion rates and boost brand awareness.
5. Market Analysis: Monitor the market by tracking trends, competitor activities, and customer insights to refine marketing strategies and identify new opportunities.
6. Cross-Functional Collaboration: Work closely with sales, design, engineering, and other teams to align strategies, enhance performance, and maximize impact across the organization.

What you bring to the role:

1. Proven professional experience in marketing, preferably in B2B/SaaS
2. Native level fluency of French (written and spoken)
3. Professional English language skills (written and spoken)
4. Passion for marketing and a strong drive for continuous learning and growth
5. A proactive and independent work style, paired with strong collaboration skills

What we offer:

1. Benefits: A hybrid working model, 30 days holiday, job bike, public transport ticket or free parking, company pension scheme, corporate benefits program, high-end IT equipment (including MacBook).
2. Feel-good atmosphere: This includes a state-of-the-art office in Düsseldorf’s Medienhafen, free full catering (breakfast, lunch, snacks, drinks), team and company events.
3. Flexibility: Do you need to adjust your working hours (part-time/full-time) or take time out (sabbatical) because your life situation has changed? If we are a match, we make many things possible.
4. Creative freedom: Bring your ideas to the table, and we'll give you plenty of freedom for your creative development.
5. Individual development: We value our employees’ personal growth. So, if you're not just looking for a job but opportunities to develop further, you've come to the right place.
6. Further training: Constantly broaden your horizons! At our open spaces, workshops, conferences, in-house meet-ups and events, or learning from mistakes.
7. Onboarding: Your direct colleagues will provide you with comprehensive training and will always be on hand to answer your questions.
8. ... and lots more.

About Peopleware, in a few words:

Established in 1995, we are developing Software as a Service (SaaS) products for Workforce Management and Digital Education. Thousands of business customers around the globe use our solutions. We value simplicity, trust, and teamwork. You won’t find the usual hierarchical structures here but truly empowered product and customer teams. We are a diverse group of international professionals. On top of that, we are a certified Great Place to Work.

Sounds good? Let's talk next steps:

If this job offer makes your heart skip a beat, don’t wait any longer: Send us your application.

Even if you’re unsure whether you can fulfill all the tasks, are not always one hundred percent convinced of your abilities yourself, or think you don't have enough self-confidence, please don't hesitate to apply with us.

We are an equal-opportunity employer and value diversity and inclusion. All qualified applicants will be considered without regard to ethnicity, color, national origin, religion, sex, gender identity, sexual orientation, pregnancy, age, protected veteran status, or disability status.

We’re looking forward to getting to know you.