Senior Digital Brand Manager (m/f/d)

Sonova Group; Hannover; Vor Ort; EUR 90.000 - 125.000; Vollzeit

Benefits dieser Stelle

Flexible hybrid working model

Learning and development opportunities

Zusammenfassung

Sennheiser, part of Sonova, seeks a Senior Digital Brand Manager to shape how consumers experience our brand across our digital ecosystem, including websites, CRM, and the product app. You will lead a small team and collaborate with global and regional stakeholders to deliver premium digital experiences.

You will drive brand storytelling, personalization, and lifecycle experiences while maintaining a premium consumer journey across channels, and you will work in a flexible hybrid setup with

Qualifikationen

• Experience in shaping digital experiences across websites, apps, CRM and broader digital ecosystems.
• Strong understanding of UX/UI, CRM, personalization and their link to commercial performance.
• Ability to translate brand strategy into scalable digital experiences.
• Experience leading, coaching or developing team members and external partners.

Aufgaben

• Own and continuously evolve the end-to-end digital brand experience across websites, product app, CRM and brand platforms.
• Translate brand strategy and premium positioning into engaging digital experiences.
• Shape connected consumer journeys across digital touchpoints and define CRM and lifecycle standards.
• Drive UX/UI and design excellence with accessible, consistent experiences and strong brand expression.
• Establish scalable digital brand frameworks and governance for regional localization while keeping global consistency.
• Lead with consumer insights and data to continuously improve the digital experience.

Kenntnisse

UX/UI understanding

CRM

Brand building

Digital marketing

Jobbeschreibung

Great sound has the power to transform everyday moments into extraordinary experiences. Through the iconic Sennheiser brand, we develop premium headphones, earbuds, and audio solutions that enable people around the world to connect more deeply with music, entertainment, and the world around them.

As part of the Sonova Group, we combine decades of audio expertise with a global innovation network and a shared passion for delivering exceptional listening experiences. Our teams create products that set standards for sound quality, design, and user experience.

Driven by curiosity, creativity, and collaboration, we foster an environment where people are empowered to take ownership, bring ideas to life, and make a meaningful impact on products enjoyed by millions of consumers worldwide.

In March 2026, Sonova announced its decision to divest its Consumer Hearing business and initiated a structured divestment process. This marks an exciting new chapter for the business and offers unique opportunities to contribute to its development and continued success.

Join us and help shape the future of premium audio experiences.

Hannover, Germany

Senior Digital Brand Manager (m/f/d)

163793

At Sennheiser, exceptional sound deserves an exceptional digital brand experience.

As Senior Digital Brand Manager, you will shape how consumers experience Sennheiser across our digital ecosystem – from our websites to CRM and eCommerce and other digital brand environments including the product App.

This is a global role at the intersection of brand building, digital experience, UX/UI design, CRM, loyalty building and commerce. You will define how our brand comes to life digitally, set the standards for a consistent and premium consumer experience, define scalable frameworks and relevant capabilities, and work with teams across markets to turn our global brand strategy into meaningful digital experiences.

Leading a small team and working closely with Brand Creative Services, social media, Marketing Operations, Software, IT and regional eCommerce and marketing teams, you will have the opportunity to make a visible impact on the digital future of one of the world's most recognized audio brands.

More about the role

• Own and continuously evolve the end-to-end digital brand experience across websites, product app, CRM, brand platforms and other consumer‑facing digital touchpoints
• Translate Sennheiser’s brand strategy and premium positioning into engaging digital experiences, bringing together brand storytelling, consumer needs and commercial objectives
• Shape connected consumer journeys across digital touchpoints and define the principles and standards for CRM, personalization and lifecycle experiences
• Drive UX/UI and design excellence, ensuring intuitive, accessible and consistent experiences while maintaining a strong and recognizable brand expression
• Establish scalable digital brand frameworks, templates and governance that enable regional teams to deliver locally relevant experiences while maintaining global consistency
• Use consumer insights, behavioral data, CRM insights and UX metrics to identify opportunities and continuously improve the digital experience
• Lead, coach and develop a small team while partnering with global and regional stakeholders across Brand, Social, eCommerce, Software and IT to bring digital initiatives from strategy through to execution

More about you

• 8–10+ years of experience in digital brand management, brand experience across digital touchpoints, UX/UI design or related roles, ideally within an international consumer or premium brand environment
• A strong track record of shaping digital experiences across websites, apps, CRM and broader digital ecosystems, with a clear understanding of how these touchpoints connect throughout the consumer journey
• Strong brand sensibility combined with a solid understanding of UX/UI, CRM, personalization, content and how it connects with commercial performance – and the ability to bring these disciplines together rather than viewing them in isolation
• Experience defining global strategies, standards or frameworks and successfully translating them into scalable solutions relevant across different markets
• Confident working in a complex international matrix organization, with the ability to influence stakeholders and drive decisions even without direct authority
• A strategic and data‑informed mindset combined with curiosity, attention to detail and the ability to navigate ambiguity and multiple priorities
• Experience leading, coaching or developing team members and external partners, paired with excellent communication skills and fluency in English

A background in the audio industry is not required – but a genuine interest in audio, music and the Sennheiser brand would certainly be a plus.

More about what we offer

As part of Sonova Consumer Hearing, you will have the opportunity to shape the digital brand experience of Sennheiser, one of the world’s most recognized names in audio.

You will join an international and highly collaborative environment where brand, technology and consumer experience come together. With ownership of a global digital agenda and the opportunity to lead and develop a small team, this role offers significant scope to influence how consumers experience our brand today and in the future.

We are committed to creating an inclusive culture and an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model. We also offer extensive learning and development opportunities and individual growth plans.

The Sennheiser brand

The Sennheiser brand stands for premium quality in the field of audio products.
At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech‑enhanced hearables under the brand license of Sennheiser.

The business is headquartered in Hannover, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.