Senior Digital and Social Media Manager (f / m / d)

Freudenberg; Weinheim (Kernstadt); Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading global company seeks a Digital Marketing Lead responsible for overseeing social media and digital campaigns. The role includes managing a team, implementing brand-related strategies, and driving campaign analytics to enhance ROI. Ideal candidates will have over 5 years of experience in consumer marketing and a degree in Business Administration, alongside strong analytical and communication skills.

Qualifikationen

• More than 5 years of relevant professional experience in consumer marketing.
• Strong analytical, communicational and interpersonal skills.

Aufgaben

• Lead social media and digital campaigns, targeting strategies.
• Establish global media guidelines and playbooks for social media and influencers.
• Drive analytics for highest ROI in social media campaigns.

Kenntnisse

Consumer Marketing

Digital Marketing

Media Management

SEO

Analytical Skills

Interpersonal Skills

Communication Skills

Ausbildung

Degree in Economics / Business Administration

Jobbeschreibung

Lead our social media and digital campaigns, the media targeting strategies and bring them to live to create unique user experiences for our brands around the globe

Lead a team with two direct reports and the internal transformation to full funnel omnichannel with your focus on social media

Implement brand-related activation and influencer campaigns for digital and for social media

Establish global media guidelines and playbooks for social media, influencers and embed them into the overall media mixture

Be accountable that social and digital campaigns are mirrored on the master website & web

Drive analytics (A / B testing, reporting, KPI Dashboard) to highest ROI in Organic and paid Social, as well as with Influencers

Qualifications :

More than 5 years of relevant professional experience in consumer marketing

Degree in Economics / Business Administration with focus on Marketing

Proven Track record in digital marketing, media management and ideally SEO

Ability to think in brands, digital trends and the changes of consumers journeys

Strong analytical, communicational and interpersonal skills