Senior Demand Generation Marketing Manager

TN Germany; Berlin; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company is seeking a dynamic B2B Marketing Specialist to lead demand generation strategies across European markets. This role involves collaborating with various teams to align campaign goals and optimize performance using data analytics. You'll manage multi-channel marketing initiatives, ensuring seamless execution while enhancing conversion rates. With a focus on personal development and a supportive work environment, this position offers a competitive salary and attractive benefits, including a learning budget and sabbatical program. If you're passionate about driving growth in a fast-paced setting, this opportunity is perfect for you.

Leistungen

Competitive Salary

Reimbursement for phone & home internet costs

Home office setup reimbursement

Personal learning & development budget of $1500/year

Sabbatical program: 1 month paid leave at 3, 5, and 10 years

30 days of annual leave

2 mental health days off per year

Laptop for work

Beekeeper stock options

Qualifikationen

• 5+ years in a B2B marketing role, preferably in high-growth SaaS.
• Strong analytical skills with a data-driven approach.

Aufgaben

• Develop multi-channel campaigns across European markets.
• Optimize lead nurturing processes using Hubspot and other tools.

Kenntnisse

B2B Marketing

Data Analysis

Campaign Management

Project Management

Fluency in English

Fluency in German

Multi-channel Marketing

Salesforce

Hubspot

Ausbildung

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Hubspot

Salesforce

6Sense

Influ2

Jobbeschreibung

Job Description:

Your Responsibilities

1. Develop and implement demand generation strategies and multi-channel campaigns across European markets, including paid/organic search, paid social, events, webinars, email, and BDR/sales campaigns.
2. Collaborate closely with product marketing, field marketing, customer marketing, sales, and revenue operations to align on goals, campaign launches, reporting, optimization, and conversion trends.
3. Coordinate and project manage European marketing campaigns to ensure seamless execution between field marketing, brand & content, and sales teams.
4. Optimize the lead nurturing process within Hubspot, Influ2, 6Sense, and other tools to improve conversion rates at every funnel stage.
5. Use data and analytics to measure and enhance campaign performance.
6. Share insights and analysis of campaign performance with key stakeholders proactively.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years in a B2B marketing role; experience in high-growth SaaS companies is a plus.
• Fluency in English and German.
• Understanding of demand and pipeline generation best practices, trends, and technology.
• Strong analytical skills and a data-driven decision-making approach.
• Experience building multi-channel programs and processes.
• Proficiency in campaign targeting, testing, measurement, and optimization across paid and owned channels.
• Excellent project management, communication, and collaboration skills.
• Experience with Salesforce and Hubspot; knowledge of account-based marketing is a bonus.

What We Offer

• Competitive salary
• Reimbursement for phone & home internet costs
• Home office setup reimbursement
• Personal learning & development budget of $1500/year
• Sabbatical program: 1 month paid leave at 3, 5, and 10 years
• 30 days of annual leave
• 2 mental health days off per year
• Laptop for work
• Beekeeper stock options