Senior Data Strategist (m/f/d)

INNOCEAN Worldwide Europe GmbH; Frankfurt; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

A leading marketing and communications network seeks a Senior Data Strategist for its Frankfurt office. The role encompasses developing data strategies, client engagement, and implementation of data-driven solutions. Successful candidates will have a background in data strategy with at least 7 years’ experience, and strong skills in data governance and digital tools. Opportunities for career growth and a diverse, international team environment are offered.

Leistungen

Meal vouchers

Training and development opportunities

Pet-friendly office

Remote work flexibility

Modern facilities and infrastructure

Fresh fruit basket

Access to online benefits platform

Qualifikationen

• At least 7 years in data strategy or analytics.
• Experience with major media groups or data consulting.
• Familiarity with Consumer Data Platforms is a plus.

Aufgaben

• Develop and implement a comprehensive data strategy.
• Lead high-level client engagements translating data concepts.
• Manage scaled data initiatives across regions.

Kenntnisse

Data-driven decision-making

Analytical mindset

Interpersonal skills

Ausbildung

Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Marketing

Tools

Google Marketing Platform

Google Cloud Platform

Data visualization tools

Jobbeschreibung

Senior Data Strategist (m / f / d) at INNOCEAN Worldwide Europe GmbH | softgarden

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Senior Data Strategist (m / f / d)

Full Time

Hybrid

Frankfurt, Germany

With Professional Experience

6 / 3 / 25

We are INNOCEAN Europe. A marketing and communications network that combines pan-European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai, Kia, and Genesis, we continue to be inspired by the words of Chung Ju-Yung : Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

For our European Headquarter in Frankfurt am Main, we are looking for you in the role of

Senior Data Strategist (m / f / d)

About the role :

We are seeking a visionary and experienced Senior Data Strategist to join our dynamic team. This role requires a deep understanding of marketing, media, and data consulting. You will lead our data initiatives, integrating advanced data capabilities with business objectives, and enhancing client relationships through data-driven insights and strategies. Your expertise in digital tools, data governance, and regional data project management will be pivotal.

Your tasks : Strategic Leadership

• Develop and implement a comprehensive data strategy that aligns with and enhances our digital media, adtech, and marketing initiatives
• Identify emerging trends and technologies in the data landscape and propose innovative applications to maintain our competitive edge
• Collaborate with cross-functional teams to ensure the data strategy supports overall business goals and client objectives

Client Engagement and Consultation

• Lead high-level client engagements, translating complex data concepts into actionable insights and strategies
• Provide expert consultation on data-driven approaches to optimize media spend, improve targeting, and enhance overall marketing performance
• Develop and present compelling data-driven narratives and recommendations to clients, showcasing the value of our data capabilities

Solution Development and Integration

• Design and implement integrated solutions that leverage data to optimize performance across all marketing channels
• Oversee the development of custom data models and algorithms to address specific client challenges and opportunities
• Ensure seamless integration of data solutions within the broader marketing technology ecosystem, leveraging tools like Google Marketing Platform (GMP), Google Cloud Platform (GCP), Salesforce, and other relevant 3

party solutions

Data Governance and Regional Projects

• Drive data governance best practices and ensure compliance with privacy regulations across regional projects
• Manage scaled data initiatives across regions, ensuring consistency and alignment with organizational goals
• Utilize Consumer Data Platforms (e.g., Google Cloud Platform, Treasure Data) for advanced data management and analysis

Team Leadership and Mentorship

• Lead a data team of fostering a culture of innovation and continuous learning
• Provide mentorship and guidance to team members, helping them develop their skills and advance their careers
• Facilitate knowledge sharing and best practices across the organization to elevate our overall data capabilities

Your Profile :

• Educational Background : Bachelor’s or Master’s degree in Computer Science, Statistics, Mathematics, Marketing, or a related field.
• Industry Experience : At least 7 years in data strategy, analytics, or a related field, with proven expertise in marketing, media, or data consulting. Experience with major media groups, data consulting companies, data vendors, or advertisers is required.
• Technical Expertise :

In-depth knowledge of the Google Marketing Platform (GMP) and / or Google Cloud Platform (GCP), particularly GA4 and GTM.

• Familiarity with Consumer Data Platforms (e.g., GCP, Treasure Data).
• Strong proficiency in data visualization tools and techniques.
• Deep understanding of adtech and martech ecosystems.
• Regional Focus :

Experience managing data governance and scaled data projects across regions.

• Regulatory Knowledge : Knowledge of data privacy regulations and compliance requirements.
• Skills :
• Ability to translate complex data concepts into actionable insights for both technical and non-technical audiences.

Strong interpersonal and negotiation skills.

• Analytical mindset with a focus on data-driven decision-making.
• Certifications : Relevant certifications (e.g., Google Analytics, Google Cloud certifications, Adobe Experience Cloud, Salesforce) are a plus.
• Business fluent English skills

What We Offer :

• An international and diverse team with a lot of fun at work.
• Meal vouchers to cover part or all of your lunch.
• Opportunities for training and further development to advance your career.
• Flexibility to work from home two days per week (Mondays and Fridays).
• A pet-friendly office environment.
• The opportunity to work remotely from abroad for up to two weeks per year.
• Modern facilities and excellent infrastructure to support your aspirations.
• Additional corporate benefits, including a fresh fruit basket, ergonomic workspace setup, and access to an online benefits platform.

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.