Senior Customer Analyst (all genders) - Hybrid

Eurowings Digital GmbH; Köln; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Senior Customer Analyst, der als Brücke zwischen Geschäftsbedürfnissen und Kundendaten fungiert. In dieser spannenden Rolle analysieren Sie das Kundenverhalten über digitale Plattformen, um wertvolle Segmente zu identifizieren und personalisierte Marketingstrategien zu entwickeln. Sie werden eng mit Datenwissenschaftlern und anderen Fachleuten zusammenarbeiten, um wertvolle Erkenntnisse zu gewinnen und die Effektivität von Loyalitätsprogrammen zu messen. Diese Position bietet die Möglichkeit, die Kundenreise zu revolutionieren und die digitale sowie physische Welt zu verbinden. Wenn Sie leidenschaftlich an Datenanalysen interessiert sind und einen echten Einfluss auf die Kundenbindung haben möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• 7+ Jahre Erfahrung in der Kundendatenanalyse, idealerweise im Reise- oder E-Commerce-Bereich.
• Erfahrung mit Datenplattformen und SQL für die Analyse großer Kundendatenbanken.

Aufgaben

• Analysieren des Kundenverhaltens zur Identifizierung wertvoller Segmente.
• Bereitstellung von Einblicken zur Initiierung von Marketing- und Verkaufsmaßnahmen.

Kenntnisse

Kundendatenanalyse

Datenplattformen für Kundenanalysen

Loyalitätsprogramm-Analytik

SQL

Python

Experimentieranalyse (A/B-Tests)

Projektmanagement

Stakeholder-Management

Tools

Treasure Data CDP

Adobe Analytics

PowerBI

Jobbeschreibung

As Senior Customer Analyst (all genders) you will be the bridge between business needs and customer data capabilities, working with data scientists and other specialists to enable advanced customer analytics. You'll play a crucial role in identifying valuable customer segments and defining requirements for our Customer Data Platform with a special focus on driving loyalty initiatives through data.

What you’ll do

• Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities.
• Provide insights to stakeholders to trigger/initiate marketing and sales measures.
• Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness.
• Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points.
• Build and maintain self-service customer insights dashboards for stakeholders.
• Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality.

Requirements

What you’ll need

• 7+ years experience in customer data analysis, preferably in travel/hospitality or e-commerce.
• Strong expertise in using data platforms for customer analytics (Treasure Data CDP or similar, Adobe Analytics, PowerBI).
• Experience with loyalty program analytics and member behavior analysis.
• Advanced SQL skills and experience working with large customer databases. Python is a plus.
• Experience in experimentation analysis (i.e A/B testing), especially in the context of personalization.
• Experience in translating business requirements into data specifications.
• Proven track record of delivering actionable insights from customer data analysis.
• Experience working with data scientists and understanding basic modeling concepts.
• A background in building and maintaining automated reporting solutions.

What you’ll bring

• Solid project management skills with the ability to manage multiple priorities.
• Excellent stakeholder management skills and ability to communicate complex analyses to business leaders.
• Strong understanding of customer journey analytics and multi-channel customer behavior.

About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.