Senior Customer Analyst (all genders) - Hybrid

Eurowings Digital GmbH; Köln; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading digital solutions provider in Köln is seeking an experienced customer data analyst to analyze behavior and drive actionable insights. Candidates should have over 7 years of experience, expertise in platforms like Treasure Data and Adobe Analytics, and advanced SQL skills. This role involves collaboration across teams to enhance customer engagement and loyalty programs.

Qualifikationen

• 7+ years experience in customer data analysis, preferably in travel, hospitality, or e-commerce.
• Expertise in using data platforms for customer analytics.
• Advanced SQL skills and experience working with large customer databases.

Aufgaben

• Analyze customer behavior across digital platforms.
• Provide insights to stakeholders to trigger marketing measures.
• Define and track customer-centric KPIs.

Kenntnisse

Customer data analysis

Stakeholder management

Data platform expertise

Advanced SQL skills

Project management

Tools

Treasure Data CDP

Adobe Analytics

PowerBI

Jobbeschreibung

What you’ll do

• Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
• Provide insights to stakeholders to trigger / initiate marketing and sales measures
• Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
• Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
• Build and maintain self-service customer insights dashboards for stakeholders
• Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality.

What you’ll need

• 7+ years experience in customer data analysis, preferably in travel / hospitality or e-commerce
• Expertise in using data platforms for customer analytics (Treasure Data CDP (or similar), Adobe Analytics, PowerBI)
• Experience with loyalty program analytics and member behavior analysis
• Advanced SQL skills and experience working with large customer databases. Python is a plus
• Experience in experimentation analysis (i.e A / B testing), specially in the context of personalization
• Experience in translating business requirements into data specifications
• Proven track record of delivering actionable insights from customer data analysis
• Experience working with data scientists and understanding basic modeling concepts
• A background in building and maintaining automated reporting solutions

What you’ll bring

• Solid project management skills with the ability to manage multiple priorities
• Excellent stakeholder management skills and ability to communicate complex analyses to business leaders
• Strong understanding of customer journey analytics and multi-channel customer behavior