Senior CRM Manager E-Commerce Europe

PUMA Group; Herzogenaurach; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global sportswear company in Herzogenaurach seeks a CRM Manager to lead the CRM strategy for European eCommerce, developing consumer engagement and retention initiatives. The ideal candidate has over 5 years of experience in a fast-paced environment with proven analytical skills and a consumer-first mindset. Excellent project management and team leadership capabilities are essential. Fluency in English is required; additional languages are a plus.

Qualifikationen

• 5+ years in CRM, loyalty, or consumer engagement roles.
• Familiar with marketing automation and testing methodologies.
• Fluent in English; other languages are a plus.

Aufgaben

• Define and execute CRM roadmap for European eCommerce.
• Drive engagement and retention initiatives.
• Lead marketing communications and email strategies.

Kenntnisse

CRM experience

Team management

Email marketing

Audience segmentation

Analytical skills

Project management

Tools

Emarsys

CRM platforms

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Define, lead and execute the CRM roadmap for PUMA European eCommerce (25+ markets) to drive value for our consumers and business results
• Drive engagement, retention and consumer centric initiatives. Partner with relevant internal players to champion acquisition opportunities
• Lead the relationship and oversee/act on the creation and sending of all email marketing communications with our ESP, referral partner program partner and internal teams
• Lead segmentation and marketing automation roadmap and efforts, using data insights to guide continuous improvement
• Partner cross-functionally to deliver seamless customer experiences across brand and commercial moments
• Lead, develop, mentor own team members, fostering hands on, collaborative and continuous learning culture within the channel and in the broader marketing and e-com team
• Partner with the Global CRM to develop strategic projects relevant for the European market

YOUR TALENT

• 5 or more years experience proven track record and results in CRM, loyalty or consumer engagement roles within a fast-paced, direct-to-consumer environment
• Team management experience
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys is an advantage)
• Strong Experience with testing design and methodologies, personalization, and marketing automations
• Strong Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Hands on, Solution-oriented with a penchant for strategic thinking and problem solving
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Experience with omnichannel marketing and integrated consumer journeys
• Retail, sportswear, or fashion industry experience/interest highly preferred
• Fluency and work proficiency in English, additional languages are a plus.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.