Senior CRM Manager

Bytro Labs GmbH; Hamburg; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading gaming company in Hamburg is seeking a Senior CRM Manager to own and execute CRM strategies that drive player retention and monetization. The role involves building a CRM operations team and optimizing campaigns across multiple channels. Candidates should have a solid background in CRM, excellent project management skills, and a passion for strategy games.

Leistungen

Flexible hybrid work models

Mentorship culture

Growth opportunities with language courses and training support

Qualifikationen

• Five years of experience in CRM within a freemium environment.
• Strong strategy shaping and execution skills.
• Hand-on experience with campaign testing and iteration.

Aufgaben

• Own CRM revenue impact across various channels.
• Drive retention, reactivation, and monetization via campaigns.
• Design and optimize CRM tooling for 360° orchestration.

Kenntnisse

CRM strategy execution

Segmentation and lifecycle automation

Project management

Cross-functional communication

Jobbeschreibung

Join our team as Senior CRM Manager!

At Twin Harbour Interactive we are building a gaming legacy in the grand strategy genre. As the home of the Supremacy franchise, including beloved brands such as Supremacy: World War 3, Twin Harbour Interactive combines creative ambition with sharp commercial execution. Our mission: to grow sustainably by creating player value that scales - in experience and in revenue. And CRM is a cornerstone of our growth strategy.

As Senior CRM Manager, you will own the cross-promotion, retention, and reactivation strategy for our ecosystem, spanning playsupremacy.com, our DTC channels, and partner integrations reporting to the Head of Product Marketing. You will design the engine - and drive it - to increase ARPU, LTV, and CRM-led revenue incrementally. This is a greenfield opportunity with a potential mandate to build up a team. You’ll lay the foundation of our CRM stack and operations, with the potential to scale a full CRM team around your vision.

YOUR MISSION

• Own CRM revenue impact across email, push, SMS, newsletters, and in-game messages - from roadmap to execution.
• Drive retention, reactivation, and monetization through CRM-led campaigns in our portfolio of strategy games.
• Scale DTC performance through CRM touchpoints integrated into our proprietary platforms like playsupremacy.com.
• Design, implement, and optimize a state-of-the-market CRM tooling stack that supports 360° orchestration.
• Test and ship campaigns across segments, lifecycles, and product touchpoints - benchmarked against incremental LTV and ROI.
• Lead player segmentation and lifecycle automation strategies.
• Onboard new partners and vendors into our CRM ecosystem.
• Embed with Product, Tech, Live Ops, and Analytics to align CRM with product timelines and monetization levers.
• Drive CRM synergies through alignment with Stillfront Group.

YOUR BACKSTORY

• You have at least five years of practical experience with CRM in a freemium environment and consider yourself a business savvy individual.
• You shape strategy and execute it with excellence.
• You don’t need permission to start - you ship, test, and iterate.
• You’re hands-on: segmentation, copy review, campaign QA - all part of your daily rhythm.
• You ask, “What’s the impact?” before building anything.
• Your project management skills to coordinate and prioritize new and upcoming CRM projects are nothing to sneeze at.
• You are an open and confident communicator who knows how to interface with cross-functional teams and external partners.
• You measure yourself regularly along the lines of
  • Retention rate improvements.
  • Measurable incremental revenue delivered through CRM.
  • Share of cross-promoted users and revenues between games.
  • DTC share increases.
  • Tooling and efficiency level ups.

NICE TO HAVE

• Passion for strategy games, 4X gameplay or grand strategy.
• Leadership skills - we’ll look to you when it’s time to scale the team.

At Twin Harbour Interactive, we’re building a unified future from two unique studios. You’ll join a creative and commercially sharp team with a mandate to build from scratch - with the backing of a public company and the energy of a startup. Your impact will be visible, measurable, and transformative.

Why You'll Love Working With Us

A Global Team, A Shared Purpose

Our strength lies in our diversity. With over 30 nationalities represented across our two locations, we’re united by a shared passion for strategy games and a bold vision for the future. We celebrate what makes each of us unique—our perspectives, our stories, and the paths that led us here.

Work Your Way

Whether you're crafting code from a harbor-view desk in Hamburg or fine-tuning design details under the Maltese sun, we support flexible hybrid work models that empower you to do your best work—wherever you are.

Grow With Us

At Twin Harbour, your journey matters. Our Career Path Framework and mentorship culture provide the clarity and feedback you need to take the next step—whether you’re deepening your expertise or branching into new disciplines. We invest in your growth with language courses, e-learning platforms, and support for conferences and training.

We’re Human First

We believe that great teams are built on trust, respect, and good humor. From game nights to casual drinks, quiz nights, and karaoke, we don’t just work together—we connect, play, and support each other like a true crew.

Join Twin Harbour Interactive

Where Strategy Meets Vision.

Twin Harbour Interactive is a global strategy game powerhouse, shaping the future of long-term multiplayer gaming. With offices in Hamburg and Malta, we design strategy games that bring people together—across borders and generations.

Whether you’re an expert tactician or an imaginative world-builder, there’s a place here for you to grow, thrive, and leave your mark.