Senior Creative Strategy & Content Manager

jellyfishcareers; Deutschland; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Jellyfish is a global digital marketing agency that blends tech, creativity and data to empower brands. The Senior Creative Strategy & Content Manager translates audience insights into compelling content across channels, working with strategists, creatives, media, data and AI specialists.

You will lead end-to-end delivery, guide content strategies and apply GenAI tools to testing and optimization, ensuring culturally relevant and commercially effective output.

Qualifikationen

• Content and creative direction across formats and channels.
• Audience, cultural and performance insights shape messaging and ideas.
• Understanding how content drives engagement and conversions.

Aufgaben

• Produce high-quality, audience-first content across digital ads, websites, landing pages, CRM and social.
• Adapt tone of voice and format to different brands and audiences.
• Lead content projects from brief to final output, ensuring timelines and quality standards.
• Develop content approaches for campaigns to ensure consistency across channels.
• Provide clear direction and feedback to improve content quality and effectiveness.
• Research and apply audience and cultural insights to content strategies and messaging.
• Support content audits and identify opportunities to improve performance.
• Translate cultural trends into creative direction.
• Shape content strategies for campaigns and ongoing programmes.
• Use GenAI tools like Pencil to support content generation, iteration and testing.
• Design prompts, workflows and agents to scale content production.
• Lead testing and optimization frameworks across channels.
• Translate performance data into actionable content recommendations.
• Manage content workflows from initiation to completion.
• Maintain editorial calendars and performance summaries.

Kenntnisse

Content creation

Insight-led thinking

Data awareness

Jobbeschreibung

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Capability Overview

In Jellyfish Creative, we embed GenAI at our core to create, adapt, connect and optimise award-winning content at scale. In 150+ markets. For the world's leading brands.

Our creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 creative and experienced experts across the globe, powered by the integration of PencilPro. AI Studios is where creative talent supercharges Jellyfish's market-leading experience in content at scale, to create end-to-end solutions that bring audience expectations and platform algorithms together with relevance, clarity and cultural resonance.

Job Description

The Senior Creative Strategy & Content Manager plays a dual role, combining content execution with insight-led thinking to deliver high-quality, performance-driven creative work for global brands.

Working from established strategies and frameworks, they translate audience and cultural insight into clear, compelling content across channels and formats - owning delivery from end-to-end, while contributing to messaging development and creative recommendations along the way. As part of the evolving Insights & Copy capability, they act as a connector between disciplines, ensuring strategy translates into execution and content output stays tied to performance, with a constant eye for optimisation.

The Creative Strategy & Content Manager works closely with strategists, creatives, media, data and AI specialists to ensure content is both culturally relevant and commercially effective. They're confident using GenAI tools to support creation, iteration and testing, and balance strong creative judgment and quality control.

Your primary responsibilities will include:

• Produce high-quality, audience-first content across written formats, including digital ads, websites, landing pages, CRM and social
• Adapt tone of voice, messaging and format to suit different brands, audiences and platforms
• Lead the delivery of content projects from brief creation through to final output, ensuring timelines and quality standards are met
• Develop content approaches across campaigns, ensuring consistency across channels and formats
• Provide clear direction and feedback to improve content quality and effectiveness
• Research and apply audience and cultural insights to content approaches and messaging frameworks
• Support content audits and identify opportunities to improve performance and consistency in outputs
• Translate cultural trends and data into clear creative direction
• Shape content strategies for campaigns and ongoing programmes
• Use GenAI tools such as Pencil to support content generation, iteration and testing
• Design and apply prompts, workflows and agents to scale content production effectively
• Lead the design of testing approaches and optimisation frameworks across channels
• Translate performance data into actionable content recommendations
• Manage content workflows, ensuring efficient delivery from project initiation to completion
• Maintain content tracking, reporting and documentation, including editorial calendars and performance summaries
• Lead client conversations on content performance, recommendations and optimisation
• Identify opportunities to expand content scope and improve account performance
• Work closely with strategists, designers, media and data teams to deliver cohesive creative output
• Take feedback on board and apply it to improve both individual and team output
• Support onboarding and management of freelance creators
• Mentor junior team members, supporting their development in both craft and thinking
• Act as a connector between disciplines, ensuring strategy translates into execution

Qualifications:

• Content and creative expertise: Demonstrates strong writing and content creation skills across formats and channels. Able to translate strategic direction into clear, engaging and effective content.
• Insight-led thinking: Applies audience, cultural and performance insights to shape content. Shows growing confidence in contributing to messaging and creative ideas, not just executing them.
• Performance and data awareness: Understands how content contributes to engagement and conversion. Able to interpret performance data and apply learnings to improve out