Senior Consultant

Circana; Düsseldorf; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Senior Insights Consultant im Bereich Marketing Analytics, um FMCG-Kunden bei Wachstumsstrategien zu unterstützen. In dieser spannenden Rolle analysieren Sie Verkaufs- und Marketingdaten, um strategische Empfehlungen zu geben. Sie werden Teil eines dynamischen Teams, das sich auf die Bereitstellung von Erkenntnissen und Lösungen konzentriert, die den Kunden helfen, ihre Ziele zu erreichen. Wenn Sie eine Leidenschaft für Daten und strategisches Denken haben und in einem unterstützenden, inklusiven Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• Erfahrung in der Datenanalyse und im Insights-Management.
• Kenntnisse in Marketingstrategien und FMCG-Trends.

Aufgaben

• Projektmanagement und Koordination mit Kunden und Lieferanten.
• Entwicklung von Insights und Präsentationen basierend auf Datenanalysen.

Kenntnisse

Datenanalyse

Strategisches Denken

Präsentationsfähigkeiten

Analytische Fähigkeiten

MS Office

Ausbildung

Bachelor in Marketing oder verwandten Bereichen

Master in Datenanalyse oder Marketing

Tools

Circana Market Advantage

PowerPoint

Excel

Jobbeschreibung

Senior Insights Consultant (m / w / d) Marketing Analytics FMCG

Department : Global Solutions Delivery, EMEA / APAC Media & Analytics Circana

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at

What will you be doing?

The successful candidate will join the EMEA & APAC Media & Analytics Solutions Delivery team, supporting FMCG (and occasionally General Merchandise) manufacturers and retailers with their growth strategies. This involves analyzing in-store sales and marketing activities to identify performance improvement opportunities, providing recommendations on assortment, media, pricing, and promotions based on insightful machine analytics using EPOS data.

As a Media & Analytics Insights Consultant, you will collaborate with a team of consultants across Germany and the EMEA region to support contracted and ad hoc services for Circana’s clients. Your role includes managing the delivery of projects from approval to insights delivery, working closely with clients and colleagues in the EMEA & APAC Media & Analytics Solutions Delivery team.

Job Responsibilities

Project management

• Leverage data and analysis to make concise and compelling client recommendations.
• Manage client relationships and coordinate with suppliers (e.g., media agencies) to ensure data collection and validation.
• Act as the key liaison between Circana’s data scientists, insights analysts, and commercial teams to facilitate delivery and ensure quality.
• Maintain project quality through scope definition, quality checks, timeline tracking, and results validation.
• Align project setup and outcomes with client expectations (as per the scope of work) and interpret business questions into clear project specifications.
• Prepare impactful presentation materials (PowerPoint, Excel, visualization platforms) and present findings to clients, providing feedback and guidance during project execution.

Insights and Consulting

• Collaborate with Circana’s commercial team to develop insights and deliver client presentations based on machine learning data analysis.
• Lead client workshops to interpret results and provide strategic advice.
• Connect industry trends to generate innovative insights and solutions that support client growth.
• Build and maintain trust with clients, acting as a trusted advisor and delivery partner.

Requirements

• Interest or understanding of marketing strategy and FMCG industry trends.
• Relevant experience in data analysis, insights, or data management; experience with marketing mix insights is a plus.
• Understanding of media channels and advertising mechanisms.
• No statistical background required, but strong analytical skills and proficiency in MS Office are essential.
• Experience with big data platforms like Circana Market Advantage is preferred.
• Knowledge of analytical principles such as A/B testing, multi-touch attribution, and marketing mix modeling.
• Strong analytical, strategic thinking, and storytelling skills.
• Excellent presentation skills, with the ability to simplify complex data.
• Good organizational skills, capable of managing multiple projects and resources.
• Positive attitude, eagerness to learn, self-motivated, and accountable.
• Ability to work in a fast-paced environment managing multiple stakeholders.

Our shared behaviors include:

• Stay Curious
• Seek Clarity
• Own the Outcome
• Center on the Client
• Be a Challenger
• Champion Inclusivity
• Commit to each other

Location

This position can be located within traveling distance from Dusseldorf, Germany.