Senior Communications Manager (m/w/d)

European Homecare GmbH \"Hauptverwaltung\"; Freiburg im Breisgau; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

European Homecare GmbH Hauptverwaltung in Germany seeks an experienced Communications lead to shape internal and external messaging across a sensitive public-service environment. You will partner with EHC Germany and ORS Switzerland leadership, align communications with Serco standards, and support integration efforts while building trusted networks.

This role offers independent work, collaboration with European Communications, and responsibility for newsletters, media relations, crisis

Jobbeschreibung

Key purpose

• Lead communications for EHC in Germany across internal and external channels, ensuring communications are accurate, relevant and appropriate for a sensitive public-service environment.
• Own internal communications for ORS in Switzerland, helping leaders keep employees informed, engaged and connected to local priorities and Serco's wider direction.
• Act as a trusted communications adviser to the EHC and ORS leadership teams, providing clear, practical and well-judged counsel, including in complex, sensitive or fast-moving situations.
• Build strong networks across the local businesses and Serco Europe, connecting people, expertise and information so communications are coordinated and effective.
• Support the continued integration of EHC and ORS within Serco, respecting their local identities while embedding Serco's communications standards, governance, channels and values.

Structure and reporting relationship

The role reports to the Customer Relations (CR) & Operations Director Switzerland. The postholder is also a core member of the European Communications team and works closely with the Director of Communications, Marketing and Public Affairs Europe and European Communications colleagues on priorities, standards, governance and delivery. The role operates with a high degree of independence and works closely with EHC leadership in Germany and ORS leadership in Switzerland.

Internal Communications

• Own and deliver the internal communications plans for EHC in Germany and ORS in Switzerland, including print and digital newsletters, leadership updates, employee announcements, change communications and internal campaigns, working closely with local leaders and the European Communications team.
• Draft and distribute newsletters; act as an internal correspondent to identify and write impactful stories.
• Lead employee engagement initiatives aligned with Serco's values and business priorities.
• Develop and maintain content for internal platforms.

External Communications

• Lead day-to-day media relations in Germany and preferably Switzerland, including media monitoring, handling enquiries, preparing spokespeople and coordinating responses with European Communications colleagues when required.
• Lead local issues management and crisis communications preparedness, providing calm, practical and well-judged advice to leaders in sensitive or difficult situations.
• Produce clear written and visual content for external channels, including social media, in line with European Communications standards and priorities.
• Manage the German-speaking website of Immigration Europe and related external digital content for Germany and Switzerland, in line with European Communications standards and approvals.

Integration Communications

• Contribute to integration plans following recent acquisitions, ensuring employees and stakeholders are informed and engaged.
• Apply strong change communications judgement, identifying how different audiences may respond to change and adapting messages, channels and engagement approaches to their needs and sensitivities.

Social Media & Content Creation

• Collaborate with the European communications team to source, create, and promote content that showcases servic