Global Marketing & Communications Manager

StudySmarter; Frankfurt; Hybrid; EUR 61.000 - 74.000; Vollzeit

Zusammenfassung

StudySmarter in Frankfurt is seeking a Global Marketing & Communications Manager to lead integrated marketing and internal communications strategies that strengthen our brand and engage key audiences. You will drive cross‑channel campaigns, digital platform management, and collaborate with Commercial, International Sales and Professional Education teams to ensure consistent brand alignment.

Requirements include 5+ years in marketing communications, fluent English and good German (B1‑B2).

Qualifikationen

• 5+ years in marketing communications or related corporate roles.
• Experience with marketing automation and CMS.
• Experience in medical technology sector is a plus.

Aufgaben

• Develop and execute integrated marketing and internal communications strategies.
• Own LinkedIn and InVision channels and coordinate with other digital platforms.
• Manage video assets planning and post production with DOL team.
• Collaborate with ESASO and education partners for CME promotions.
• Track budget and report marketing effectiveness using data insights.

Kenntnisse

Marketing strategy

Digital marketing

Content creation

Data-driven marketing

English (fluent)

German (B1-B2)

Ausbildung

Marketing/Communications degree

Tools

Marketing automation platforms

Content Management Systems

LinkedIn

InVision

The Source

Jobbeschreibung

HSO way of workingIn fulfilling our roles, we areAccountable for our own capabilities and development,Focused on delivering results without excuses, andAlive to the sensitivities, risk, and impact we have on others and work in a way that helps others do their work effectively.We are looking for people whoSee beyond themselves and are impact-focused,Consider the needs, challenges, and objectives of every person with whom they interact, andExhibit positive reinforcement to help others succeed.

About the role

Internal Job Title: Global Marketing & Communications Manager

• Works closely with and have impact on: Commercial Team, International Sales, Professional Education

Reports to: VP, Communication & Omnichannel Development

Function: Global Commercial

Work Location/Site: Frankfurt

Role Overview

This role drives the development and execution of integrated marketing and internal communications strategies to strengthen brand presence, engage key audiences, and support overall business goals. The position oversees cross‑channel campaign planning, digital platform management, and collaboration with internal teams and external partners to deliver compelling content, impactful promotional activities, and consistent brand alignment. Using data‑driven insights, it ensures measurable results and efficient budget management to continuously optimize marketing performance and maximize business impact.

Duties and Responsibilities

Develop and implement integrated marketing communication strategies (across promotional and professional education) that align with business objectives and brand positioning

This position is the business owner for LinkedIn and InVision and responsible for ensuring synergy with business owners of the additional digital platforms (ie, The Source, MVL, website, etc). Focus is on promotional activities to drive customer engagement with these platforms in collaboration with their business owners

DOL program: coordinate planning and post production of video assets. Manage the implementation calendar. Work with team and DOLs directly (where appropriate) to implement and measure, maximizing value for HSO & KOLs

Prof Ed / Educational Partners: Responsible for maintaining a relationship with ESASO and consider communication opportunities (ie, promotion of CME courses, etc)

Track budgetary spending versus plan, including managing RINGI financial authorizations for professional education expenses, and ensure management has full visibility of potential variances (+/−).

Coordinate shipment to customers – Liaise with the warehouse/ supplier/ carrier if necessary

Analyze and report on the effectiveness of marketing communication initiatives, using data‑driven insights to refine strategies and optimize activities.

Experience

5+ years in a marketing communications, digital marketing or similar corporate role. Experience in marketing automation platforms and content management systems. Prior experience in the medical technology sector a Website communications and interpersonal skills.

Passion for storytelling and ability to create engaging narratives that resonate with target audiences.

Good presentation skills and able to express own ideas confidently in a team environment.

Knowledge of the processes for planning, implementing and measuring digital project performance.

Able to control of service providers and agencies.

Academic Qualifications

Degree level: Diploma/Qualifications in Marketing, Digital Marketing, Communications and/or relevant experience

Languages

Fluent spoken and written English essential

Good to very good German (B1-B2)

French, Spanish, Italian, or Portuguese an advantage

10%

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Salary

Salary: EUR 60750 - 74250 per year