Senior Communications Manager

Reference Studios; Deutschland; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading holistic communications agency in Berlin is seeking a Senior Communications Manager. This role requires 5 years of experience in the fashion industry, strong PR skills, and the ability to develop strategic plans. You will lead internal processes, manage client accounts, and execute tailored communications strategies. The position offers a full-time contract in a dynamic environment, fostering creativity and collaboration.

Leistungen

Dynamic work environment

Exposure to high-end brands

Creative freedom

Friendly team atmosphere

Qualifikationen

• 5 years in Communications, Marketing, or PR within the fashion industry.
• Track record of securing media coverage.
• Ability to think strategically and recommend effective plans.
• Strong knowledge of lifestyle and fashion media landscapes.

Aufgaben

• Develop and execute tailored PR plans and strategies.
• Ensure high standards for client visibility and brand awareness.
• Lead the Communications department internally.
• Supervise client accounts independently.
• Monitor media coverage and manage client reports.

Kenntnisse

Client service skills

Strategic thinking

Relationship building

Communications expertise

Knowledge of fashion industry

Tools

G-Suite

Launchmetrics

Fashion GPS

Jobbeschreibung

Senior Communications Manager - Berlin

Reference Studios is a leading holistic communications agency founded by Mumi Haiati in 2017 with the vision to create a contemporary platform built on creativity and his vast global network. With offices in Berlin, Milan, and Paris, its approach is purpose-built for today's cross-culture environment, a terrain in which youth and luxury, brand and consumer, online and offline, co-exist as a whole.

Reference operates under the philosophy that everything a brand or institution does – both physically and digitally – should be thought of and treated as a form of media.

Reference offers an integral approach to communications, in which top tier experience in press relations, brand & community building, curation, events and social media are mobilised strategically and simultaneously to build momentum and energy around clients.

Reference Studios is looking for a highly motivated Senior Communications Manager to join our team in our Berlin office. With a strong commitment to client service, excellent client liaison skills, and specialist expertise in public relations, the Senior Communications Manager will play a major role in promoting clients across activities including events, seeding, community building, while developing and executing the Company’s communications strategies.

The ideal candidate must possess a strong drive to generate and successfully implement strategic and creative ideas, as well as demonstrate focus to achieve results with clear KPIs and ROI articulation, all while bringing an understanding of our 360 approach and a solid knowledge of the fashion industry – as well as the wider cultural spheres. Identifying with our brands, content, and values is not only a plus – it is a prerequisite to excel as an ambassador of Reference Studios at all times.

Your Mission:

• Develop and execute PR plans, strategies, and concepts tailored to each client’s objectives in line with the company’s vision.
• Ensure a high standard of results for clients' visibility and brand awareness in targeted media/PR plans, meeting the ambitions, expectations, and standards of both the Client and the Agency.
• Lead within the Communications department and support the Communications Directors by organising internal agency processes from our Berlin office & showroom.
• Independently supervise client accounts.
• Provide team-internal support for PR strategies and topic placements.
• Develop and execute PR plans, strategies, and concepts tailored to each client’s objectives in line with the company’s vision and overall department strategies.
• Build and maintain excellent relationships with the media and represent the agency at key industry events.
• Monitor media coverage, manage clippings, and ensure optimal preparation of client reports.
• Write press releases and send out newsletters.
• Conceive and organise client events and presentations.
• Maintain the agency's internal media database and correspondence with press contacts.
• Implement talent and social media projects, including budgeting and contractual terms negotiation.
• Develop pitches, customer strategies, and handle client acquisitions.
• Conduct research and manage administrative tasks.

Your Profile:

• 5 years of relevant experience in Communications, Marketing, Public Relations, or a related field within the fashion industry (agency or in-house), or within established art institutions/organisations.
• Proven track record in securing top tier coverage in print, online, broadcast, and new media; strong relationships with journalists and stylists.
• Demonstrated ability to think strategically, understand business challenges, and recommend effective implementation plans designed to drive results.
• Strong knowledge of lifestyle, fashion, arts & culture, as well as daily news media landscapes.
• Composure and personality to work with senior executives and major media outlets.
• Excellent organisational skills, superior attention to detail, resilient under pressure, and ability to work quickly and efficiently on multiple projects simultaneously.
• Ability to use G-Suite apps; familiarity with brand performance tools (e.g., Launchmetrics, Fashion GPS) and ERP systems preferred.
• Strong written and oral communication skills in English and German - additional Italian and/or French skills preferred.
• Enthusiastic, curious, and collaborative attitude.

We Offer:

• An international, diverse team of experts in a dynamic and modern environment.
• Exposure to high-end & culturally relevant brands, events, and products.
• A fast-paced environment, where we favour quick decision-making and getting things done.
• A lot of space for you, your ideas, and creativity.
• A good-humoured, friendly, and passionate team that loves what we do.
• A full-time employment contract for an unlimited period of time.
• A great working atmosphere in our beautiful offices and showrooms in Berlin, Milan, and Paris.

To apply, please send your cover letter and cv to [e-mail] with the subject line Senior Communications Manager, Berlin Application.