Senior Campaigns Associate, Thematic Campaigns

Jobtailor; Deutschland; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a seasoned Campaign Strategist to design and deliver integrated digital strategies that align with campaign goals, audience insights, and organisational priorities. You will partner with campaigners, comms specialists, and creatives to translate messaging into high‑impact digital plans, manage agencies, and monitor performance across channels in real time.

This role requires strong analytics, testing, and collaboration across time zones and cultures to drive impact.

Qualifikationen

• Proven experience in campaign strategy and digital campaigning, advocacy, or marketing, ideally with an issues-based or political focus.
• Proven experience managing teams within a complex organisational matrix.
• Strong grasp of audience targeting, integrated media strategy, and analytics tools (e.g. Google Analytics, Meta Ads Manager, programmatic platforms).
• Demonstrated ability to plan, execute, and evaluate multi-channel campaigns.
• Skills in A/B testing, message and creative testing, and adapting strategies based on results.
• Experience in influencer collaboration, new media partnerships, podcast pitching, and/or developing thought leadership networks.
• Experience in managing agencies, vendors and 3rd party suppliers.
• Excellent storytelling and copywriting skills tailored for digital audiences.
• Ability to work in dynamic teams and thrive in fast-paced, reactive campaign environments.
• Knowledge of political landscapes, advocacy campaigning, or movement-building.
• Familiarity with social listening and insights analysis.
• Experience running direct media buys with news publishers.
• Comfort working across multiple time zones and cultures.
• Fluency in written and spoken English, our working language.

Aufgaben

• Design and deliver integrated digital strategies that align with campaign goals, audience insights, and organisational priorities.
• Partner with campaigners, comms specialists, and creatives to translate messaging into high-impact digital plans.
• Ensure campaigns are timely, targeted, and adaptable to fast-changing political and cultural moments.
• Develop audience segmentation and targeting strategies informed by research, data, and behavioural insights.
• Monitor campaign performance in real time, optimising creative, messaging, and channel mix for maximum impact.
• Produce clear insights reports that drive decision-making and learning across the organisation.
• Lead the testing of new media channels, formats, and partnerships, from influencer collaborations to podcast partnerships, programmatic media plans and fully integrated campaign strategy.
• Champion a test-learn-iterate culture in the digital team, embedding best practices for experimentation.
• Track emerging trends and tools, making recommendations for adoption where they can increase reach or influence.
• Work closely with policy, advocacy, and media colleagues to ensure message discipline and coordinated rollout.
• Brief and manage external agencies, media partners, and content creators.
• Present strategies, insights, and recommendations to senior leadership and partners.
• Delivering regular, actionable feedback to drive improvements.

Kenntnisse

Campaign Strategy

Audience Targeting

Digital Campaigning

Analytics Tools

Influencer Collaboration

New Media Partnerships

Tools

Google Analytics

Meta Ads Manager

Programmatic Platforms

Social Listening Tools

Jobbeschreibung

Responsibilities

• Design and deliver integrated digital strategies that align with campaign goals, audience insights, and organisational priorities.
• Partner with campaigners, comms specialists, and creatives to translate messaging into high-impact digital plans.
• Ensure campaigns are timely, targeted, and adaptable to fast‑changing political and cultural moments.
• Develop audience segmentation and targeting strategies informed by research, data, and behavioural insights.
• Monitor campaign performance in real time, optimising creative, messaging, and channel mix for maximum impact.
• Produce clear insights reports that drive decision‑making and learning across the organisation.
• Lead the testing of new media channels, formats, and partnerships, from influencer collaborations to podcast partnerships, programmatic media plans and fully integrated campaign strategy.
• Champion a test‑learn‑iterate culture in the digital team, embedding best practices for experimentation.
• Track emerging trends and tools, making recommendations for adoption where they can increase reach or influence.
• Work closely with policy, advocacy, and media colleagues to ensure message discipline and coordinated rollout.
• Brief and manage external agencies, media partners, and content creators.
• Present strategies, insights, and recommendations to senior leadership and partners.
• Delivering regular, actionable feedback to drive improvements.

Requirements

• Proven experience in campaign strategy and digital campaigning, advocacy, or marketing, ideally with an issues‑based or political focus.
• Proven experience managing teams within a complex organisational matrix.
• Strong grasp of audience targeting, integrated media strategy, and analytics tools (e.g. Google Analytics, Meta Ads Manager, programmatic platforms).
• Demonstrated ability to plan, execute, and evaluate multi‑channel campaigns.
• Skills in A/B testing, message and creative testing, and adapting strategies based on results.
• Experience in influencer collaboration, new media partnerships, podcast pitching, and/or developing thought leadership networks.
• Experience in managing agencies, vendors and 3rd party suppliers.
• Excellent storytelling and copywriting skills tailored for digital audiences.
• Ability to work in dynamic teams and thrive in fast‑paced, reactive campaign environments.
• Knowledge of political landscapes, advocacy campaigning, or movement‑building.
• Familiarity with social listening and insights analysis.
• Experience running direct media buys with news publishers.
• Comfort working across multiple time zones and cultures.
• Fluency in written and spoken English, our working language.

Core Competencies

Demonstrates expertise in developing and executing integrated digital strategies that align with campaign goals and audience insights, while effectively managing teams and external partnerships. Proficient in audience targeting, analytics tools, and optimizing multi‑channel campaigns for maximum impact.

Highest‑signal resume keywords

• Campaign Strategy
• Audience Targeting
• Digital Campaigning
• Analytics Tools
• Influencer Collaboration

Hard Skills

• A/B Testing
• Multi‑Channel Campaign Execution
• Audience Segmentation
• Performance Monitoring
• Message Testing

Soft Skills

• Storytelling
• Copywriting\ i>
• Team Collaboration
• Adaptability
• Feedback Delivery

Industry Keywords

• Political Campaigning
• Advocacy
• Movement‑Building
• Media Partnerships
• Content Creation

Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Programmatic Platforms
• Social Listening Tools