Social Media Strategy Manager

Jobtailor; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior strategy lead to own brand, digital and social media strategies from insight to execution in a fast-moving, international environment. You will consult across social media, influencer marketing, creative, and integrated communications while adapting to diverse markets and cultural nuances.

English fluency is required with German, French, or Italian a plus. You will leverage audience data, social listening, and trend analysis to surface clear strategic

Qualifikationen

• 3+ years of agency experience in a strategy role, ideally within social media or digital
• Deep knowledge of Instagram, TikTok, YouTube, and the creator economy across markets
• Experience with audience data/insights platforms (e.g., GWI, Brandwatch, Audiense, Pulsar, or B4P) and turning data into POV
• Proficient with AI-powered marketing tools to elevate strategy and recommendations
• Ability to think quickly and present socially native solutions in client rooms and with teams
• Collaborative, low-ego approach with strong communication; English fluency required; German/ French/Italian a plus

Aufgaben

• Own brand, digital, and social media strategies from insight to execution handover
• Act as trusted strategic partner advising clients across social media and integrated comms
• Conduct audience, brand, and competitor analyses to surface actionable recommendations
• Develop creator, influencer, and UGC strategies across diverse industries
• Contribute to pitch/new business with strategic rigor and clear POV
• Collaborate with Client Services, Paid Media, and Data teams to ensure coherence across markets

Kenntnisse

Social Media Strategy

Audience Data Analysis

Influencer Marketing

Client Presentation Skills

AI-Powered Marketing Tools

Tools

GWI

Brandwatch

Audiense

Pulsar

B4P

Jobbeschreibung

• You own brand, digital, and social media strategies from initial insight through to client presentation and execution handover
• You serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights
• You conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes
• You develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology
• You contribute to pitch and new business processes, bringing strategic rigour, quick creative thinking, and a confident point of view
• You collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets

Requirements

• You have 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories
• You bring deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and you understand how platform behaviour and cultural context differ across markets
• You are confident working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and know how to turn raw data into a sharp point of view
• You work confidently with AI-powered marketing tools and know how to use them to elevate strategic thinking and client recommendations
• You can think on your feet, coming up with clever, socially native solutions in the room with clients and the team, not just in a deck
• You bring a collaborative, low-ego approach, communicate and present with impact, and thrive in fast-moving, international environments. English fluency required, German, French, or Italian a strong plus.

Core Competencies

Demonstrates expertise in developing and executing brand, digital, and social media strategies, leveraging audience insights and data analytics to drive measurable outcomes. Proficient in collaborating with cross-functional teams and adapting strategies to diverse markets and cultural contexts.

Highest-signal resume keywords

• Social Media Strategy
• Audience Data Analysis
• Influencer Marketing
• Client Presentation Skills
• AI-Powered Marketing Tools

ATS Optimization Keywords

Hard Skills

• Audience Segmentation
• Trend Analysis
• Social Listening
• Digital Strategy Development
• Creative Thinking

Soft Skills

• Collaborative Approach
• Effective Communication
• Quick Problem Solving
• Cultural Adaptability

Industry Keywords

• FMCG
• Retail
• Automotive
• Luxury
• Technology

Tools & Technologies

• GWI
• Brandwatch
• Audiense
• Pulsar
• B4P