Senior Brand Strategist - ZMS (all genders)

Zalando Marketing Services; Berlin; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading marketing services firm in Berlin is seeking a Senior Brand Strategist to lead brand strategies for prominent fashion brands. This role emphasizes insight-led strategies that align with client goals, ensuring brand consistency. The ideal candidate has at least 5 years of experience in brand strategy, especially in fashion or lifestyle industries. Benefits include a hybrid work model and various employee perks.

Leistungen

Employee shares program

40% off fashion and beauty products

Hybrid working model

Work from abroad options

27 days of vacation

Relocation assistance

Health and wellbeing options

Mental health support

Training and development

Qualifikationen

• Must have minimum 5 years of experience in brand strategy with proven experience working with fashion or lifestyle brands.
• Strong portfolio of brand strategy work demonstrating brand-building impact.
• Deep understanding of building and evolving brands across multiple platforms.

Aufgaben

• Develop consumer-first brand strategies and frameworks across Zalando's ecosystem.
• Translate client challenges into brand-building opportunities rooted in data.
• Maintain deep understanding of partner brands and competitive landscape.

Kenntnisse

Digital Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft Powerpoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Jobbeschreibung

Overview

We are seeking a highly experienced Senior Brand Strategist to join our Creative & Brand Strategy. This role you will be the strategic partner to some of the most exciting fashion and lifestyle brands operating on the Zalando platform. You will lead the development of brand strategies that drive distinctiveness, desirability and business impact, ensuring brand activations are rooted in long-term vision while responding to short-term commercial objectives.

This role is not about communication planning or media activation. It is focused on shaping brands through insight-led brand strategy - defining brand territories, building brand equity and ensuring consistency across all touchpoints. You will work closely with ZMS Insights, Creative, Account Management and Partner Consultancy to bring holistic brand experiences to life from strategic development to in-market execution.

In collaboration with the Partner Consultancy unit you will also help unlock new budgets by identifying strategic opportunities and developing branded advertising proposals that align with long-term brand goals.

INCLUSIVE BY DESIGN

At Zalando our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief or disability status. You are welcome to leave out your picture, age or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process.

We are committed to a diverse and inclusive work environment and welcome all applicants.

Our diversity & inclusion strategy includes collaboration across employee resource groups to foster an inclusive culture.

Responsibilities

• Work closely with Creative Account Management and Media strategy team to develop consumer-first brand strategies and frameworks across Zalando's ecosystem.
• Partner with Consumer & Retail Insights and ZMS Insights to translate client challenges into brand-building opportunities rooted in data, cultural trends, and consumer behavior.
• Develop and present compelling brand narratives and positioning strategies that align with partners' long-term brand vision and Zalando's platform strengths.
• Lead and coordinate internal and external stakeholders to ensure integrated insight-led brand marketing strategies.
• Guide tone of voice and ensure brand consistency across Zalando touchpoints (onsite, offsite and social).
• Craft strategic briefs to guide teams in executing brand-consistent activations.
• Demonstrate thought leadership by identifying trends, brand opportunities, risks and best practices across fashion, commerce and culture.
• Maintain deep understanding of partner brands, their core categories, audiences and competitive landscape, becoming their strategic advisor within Zalando.
• Manage multiple large-scale brand initiatives and campaigns simultaneously with strong prioritization and stakeholder alignment.
• Collaborate with Business Development, Product, Engineering and Analytics teams to support the delivery of key brand initiatives and special projects.
• Review relevant brand performance data to ensure strategy is driving business results, contributing to partner reporting and optimization recommendations.

Qualifications

• Must have minimum 5 years of experience in brand strategy with proven experience working with fashion or lifestyle brands, either in-house within creative/brand agencies or in digital/e-commerce environments.
• Strong portfolio of brand strategy work demonstrating clear thinking, brand-building impact and business results.
• Deep understanding of how to build and evolve brands in today’s landscape across digital, experiential and cultural platforms.
• Comfortable with both high-level brand vision and detailed strategic execution.
• Experience working with creative teams and ensuring brand consistency in execution.
• Ability to distill complexity into clear, compelling brand stories and strategic frameworks.
• Confident communicator and presenter able to engage senior stakeholders internally and externally.
• Results-driven and solutions-oriented mindset with strong commercial acumen.
• Skilled in navigating cross-functional teams and managing multiple workstreams.
• Passion for fashion culture and brand development with a pulse on emerging consumer behavior and category dynamics.

About ZMS

Zalando Marketing Services (ZMS) is the 360 marketing unit for Zalando's brand partners. We offer a diverse product suite that spans multiple marketing channels enabling brands to achieve their advertising objectives in the digital space based on deep consumer insights and a unique fashion, beauty, sports and designer context.

Within ZMS Partner Management unit we are working with a diverse set of strategic clients and advise them on innovative marketing solutions and scalable platform strategies. Given the high complexity and very individual needs of our key partners we aim to provide a high service level, smart consultancy and access to various experts within ZMS. Our success is measured in revenue generation, solution adoption and client satisfaction.

We’re looking for a self-driven Partner Consultant to help our most strategic Streetwear partners successfully grow their business. You’ll work directly with our key clients as a trusted consultant to their business. Your strategic advice & coaching is core to the value we bring as a business. If this sounds like fun we’d love to hear from you!

Our Offer

Zalando provides a range of benefits. Here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program

40% off fashion and beauty products sold and shipped by Zalando; 30% off Zalando Lounge discounts from external partners.

2 paid volunteering days a year

Hybrid working model with 60% remote per week (actual practice is up to each team to best support their collaboration).

Work from abroad for up to 30 working days a year

27 days of vacation a year to start for full-time employees

Relocation assistance available (subject to prior agreement)

Family services including counseling and support

Health and wellbeing options (including Wellhub, formerly Gympass)

Mental health support and coaching are available

Drive your development through our training platform and biannual peer-to-peer review

Learn all about Zalando and our values here: Experience

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1