Senior Brand Manager Retail Marketing Europe (m/f/d)

BIRKENSTOCK; Köln; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global footwear brand in Cologne is seeking a Senior Brand Manager for Retail Marketing Europe to lead the rollout of innovative retail formats. The ideal candidate has over 5 years of retail marketing experience, excels in communication, and possesses strong multitasking skills. This role allows for significant design freedom and offers development opportunities within a growing company.

Leistungen

Dynamic work environment

Considerable design freedom

Excellent development opportunities

Qualifikationen

• Minimum of 5 years of experience in retail marketing, preferably in lifestyle or fashion.
• Strong network of agencies and expertise in production.
• Excellent communication skills in English; other languages are a plus.

Aufgaben

• Lead the rollout of shop-in-shop formats from concept to execution.
• Ensure brand consistency and budget adherence.
• Drive continuous improvement by staying ahead of retail trends.

Kenntnisse

Retail marketing experience

Communication skills in English

Multitasking

Team collaboration

MS Office competencies

Jobbeschreibung

Senior Brand Manager Retail Marketing Europe (m/f/d)

Join to apply for the Senior Brand Manager Retail Marketing Europe (m/f/d) role at BIRKENSTOCK

Senior Brand Manager Retail Marketing Europe (m/f/d)

Join to apply for the Senior Brand Manager Retail Marketing Europe (m/f/d) role at BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Join us in shaping the future at our location in Cologne as a

Senior Brand Manager Retail Marketing Europe (m/f/d)

Your Responsibilities

• Lead the rollout of shop-in-shop, partner retail and soft shop formats by managing the entire process from concept to execution
• Ensure brand consistency, timely delivery and budget adherence
• Close cooperation with internal teams, e.g. Sales and Brand, as well as key stakeholders
• Oversee external agencies and take full ownership of budgets to ensure cost-efficient high-quality results
• Drive continuous improvement by integrating sustainable design practices, staying ahead of retail trends and developing innovative, consumer-centric solutions
• Provide regular updates to senior management to ensure strategic alignment
  
  
  

Your Experience And Competencies

• Minimum of 5 years of experience in retail marketing, preferably in the lifestyle or fashion industry
• High expertise in production and working with wholesale partners, incl. strong network of agencies
• Team-first mindset with a collaborative approach to work cross-functional
• Excellent communication skills in English with the confidence to present ideas clearly to stakeholders at all levels - other languages are a plus
• Strong multitasking and time management skills to handle multiple projects simultaneously and deliver high-quality results
• Extensive MS Office competencies
• Willingness to travel across Europe
  
  
  

We Offer

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

Referrals increase your chances of interviewing at BIRKENSTOCK by 2x

Get notified about new Retail Brand Manager jobs in Cologne, North Rhine-Westphalia, Germany.

Sr. Manager M&A / Business Development - Henkel Consumer Brands (d/f/m)

Cologne, North Rhine-Westphalia, Germany 1 week ago

Regional Restaurant Marketing Manager (West)

Cologne, North Rhine-Westphalia, Germany 2 weeks ago

Cologne, North Rhine-Westphalia, Germany 1 day ago

Cologne, North Rhine-Westphalia, Germany 2 weeks ago

Senior Strategic Brand Manager Lillet (m/f/d)

Cologne, North Rhine-Westphalia, Germany 2 weeks ago

Cologne, North Rhine-Westphalia, Germany 1 hour ago

Digital Marketing Manager/in Paid Social

(Junior) Amazon Advertising / PPC Manager*in (m/w/x)

Cologne, North Rhine-Westphalia, Germany 2 weeks ago

Cologne, North Rhine-Westphalia, Germany 1 week ago

Cologne, North Rhine-Westphalia, Germany 1 week ago

Bergheim, North Rhine-Westphalia, Germany 1 day ago

Cologne, North Rhine-Westphalia, Germany 6 days ago

Dormagen, North Rhine-Westphalia, Germany 1 day ago

Bonn, North Rhine-Westphalia, Germany 1 day ago

Bornheim, North Rhine-Westphalia, Germany 1 day ago

Erkrath, North Rhine-Westphalia, Germany 1 day ago

Cologne, North Rhine-Westphalia, Germany 4 weeks ago

Performance Marketing Manager – E-Commerce / Retail Media (m/w/d)

Cologne, North Rhine-Westphalia, Germany 3 weeks ago

Cologne, North Rhine-Westphalia, Germany 1 day ago

Cologne, North Rhine-Westphalia, Germany 1 day ago

Cologne, North Rhine-Westphalia, Germany 5 months ago

Langenfeld, North Rhine-Westphalia, Germany 4 weeks ago

Langenfeld, North Rhine-Westphalia, Germany 32 minutes ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.