Brand Lead - SENSODYNE DACH BU (m/w/d)

Haleon; München; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Senior Brand Manager to lead the Sensodyne brand in the DACH region. This role offers the chance to shape marketing strategies and drive growth through innovative approaches and data-driven insights. You will collaborate with cross-functional teams to enhance brand performance and manage a dynamic marketing team. If you are results-oriented with extensive marketing experience and a passion for leading teams, this opportunity could be your next career move. Join a company that values diversity and fosters an inclusive environment, where your contributions will have a significant impact.

Qualifikationen

• Extensive marketing experience with a focus on sustainable growth.
• Strong results-driven mindset and strategic thinking skills.
• Ability to lead and inspire cross-functional teams.

Aufgaben

• Drive category performance and execute marketing strategies.
• Collaborate with teams to enhance innovation and product pipeline.
• Manage advertising and promotion investments effectively.

Kenntnisse

Go-to-Market Strategies

Data-driven Decision Making

Cross-functional Collaboration

Strategic Thinking

Team Management

Bilingual Proficiency (English and German)

Jobbeschreibung

Senior Brand Manager - SENSODYNE - DACH BU (m/f/x)

Are you energized by a marketing role that allows you to shape marketing strategies and accelerate growth of Sensodyne, the one of the biggest Oral Health Care Branda in Germany? If so, this Brand Lead role could be an exciting opportunity to explore.

As a Brand Lead Sensodyne you will be responsible to drive category performance, setting strategies and execution to answer consumers, customers and expert needs. This role is based in Germany, Munich and reports directly into the DACH BU OHC Category Director.

This role will provide you the opportunity to lead key activities to progress your career, which includes:

· Strategic Leadership: Drive the overall strategic direction of the Sensodyne category, focusing on portfolio strategy, growth, and market share expansion across sub-categories.

· Cross-functional Collaboration: Provide marketing leadership, working closely with cross-functional teams (Sales, Digital Commerce, Finance) and global/regional category teams.

· Data-driven Brand Leadership: Enhance brand performance by utilizing consumer insights, data, and digital tools to deliver superior brand outcomes.

· Team & Innovation Development: Lead a dynamic marketing team and collaborate with local and global innovation teams to build a strong innovation pipeline and drive future growth.

Key responsibilities:

· Growth & Strategy Implementation: Drive consumption and consumer penetration by working with cross-functional teams to execute both mid-term and in-year strategies.

· Innovation & Pipeline Development: Collaborate with the innovation team to enhance the innovation agenda and build a strong product pipeline.

· A&P Investment Management: Oversee in-year Advertising & Promotion (A&P) investments to ensure effective budget allocation.

· Data-driven Decision Making: Implement robust, data-driven decision-making processes to create engaging communication and explore new growth opportunities.

· Team Management & Development: Lead and develop a team of Junior and Brand Managers, contributing to the company’s business cycle and strategic planning.

Qualifications and skills

· Extensive Marketing/Commercial Experience: Multiple years of experience in Go-to-Market Strategies either in marketing or commercial roles with a proven track record of sustainable growth.

· Results-driven & Action-oriented: Strong focus on achieving results, combined with boldness and curiosity to take impactful actions based on consumer, customer, and expert insights.

· Broad Business Acumen: Comprehensive understanding of business processes, including media, channels, innovation project management, and financials.

· Strategic Thinker: Well-developed strategic thinking grounded in deep knowledge of consumer behavior, customer needs, and market dynamics.

· Leadership & Team Collaboration: Ability to lead, inspire, and manage cross-functional teams and stakeholders effectively.

· Bilingual Proficiency: Fluency in both English and German.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.