Senior Brand Manager Chocobakery (m/w/d)

Mondelez International; Bremen; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen Senior Brand Manager, der die Zukunft des Snackens mitgestaltet. In dieser spannenden Rolle analysieren Sie Verbrauchertrends und entwickeln innovative Marketingstrategien, um die Markenbekanntheit zu steigern. Mit über 8 Jahren Erfahrung im internationalen FMCG-Bereich bringen Sie Kreativität und analytisches Denken mit. Sie leiten ein Team und arbeiten eng mit verschiedenen Abteilungen zusammen, um erfolgreiche Produktlaunches zu gewährleisten. Wenn Sie eine Leidenschaft für Markenführung haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• 8+ Jahre Erfahrung im Marketing in einem internationalen FMCG-Umfeld.
• Erfolgreiche Markenentwicklung und Produktlaunches.

Aufgaben

• Analysieren von Verbrauchertrends und Marktchancen.
• Entwicklung von Medienstrategien und Marketingkampagnen.
• Führung und Entwicklung eines Teams.

Kenntnisse

Marktforschung

Budgetmanagement

Kampagnenentwicklung

Teamführung

Analytisches Denken

Präsentationsfähigkeiten

MS Office

Englisch

Deutsch

Ausbildung

Universitätsabschluss in Betriebswirtschaft oder Marketing

Jobbeschreibung

Senior Brand Manager (m/w/d)

Apply locations Bremen, Germany | Full time | Posted Today | Job Requisition ID: R-130698

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

How You Will Contribute

1. Analyze consumer behavior, market trends, and the competitive landscape to identify opportunities and recommend action plans.
2. Manage the marketing budget to maximize ROI, monitor spend, and ensure on-target delivery.
3. Develop media strategies and create impactful marketing campaigns across all touchpoints, ensuring brand consistency and consumer engagement, while tracking performance through KPIs.
4. Lead the development of innovation and iPPA pipelines, including product launches and initiatives, to drive profitable growth at scale.
5. Collaborate with Finance, Category Planning, Supply Chain, and Sales teams to ensure seamless in-market execution and maximize brand impact.
6. Lead, develop, and manage a team.

What You Will Bring

1. University degree in Business or Marketing.
2. 8+ years of relevant experience in marketing within an international FMCG environment.
3. Proven success in brand building, activation, and product launches, with experience guiding teams to success.
4. Autonomous work style, creativity, open-mindedness, organizational and problem-solving skills, analytical thinking, and strong presentation skills.
5. Computer literacy, especially MS Office.
6. Proficiency in English and German.

This role is also suitable for part-time work.

Relocation Support

No relocation support available.

Business Unit Summary

We value our talented employees and strive to support professional growth. If you find the role suitable, we encourage you to apply!

Our Commitment

Mondelēz International is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.

Interested in Growing Your Career?

We prioritize internal growth and encourage you to apply if the position fits your aspirations.

Application Support

If you need assistance with your application or during the interview process, please contact the recruiter.

Job Type

Regular | Brand & Portfolio Management | Marketing

At Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way, with sustainable ingredients and packaging.

Our portfolio includes global and local brands like Oreo, belVita, LU biscuits, Cadbury Dairy Milk, Milka, Toblerone, Sour Patch Kids, and Trident. We are the global leader in biscuits, chocolate, and candy, and the second in gum.

With over 80,000 employees in more than 80 countries, our products are sold in over 150 countries. We are a diverse community committed to growth and living our purpose and values.