Senior Brand Image Specialist/ Visual Merchandiser ( m/w/d) Wertheim

Ralph Lauren; Wertheim; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading company, Ralph Lauren, is seeking a Senior Brand Image Specialist/ Visual Merchandiser for their Wertheim store. The role focuses on creative visual merchandising, training staff, and optimizing store presentation. Candidates should have significant experience in visual merchandising and strong communication skills.

Qualifikationen

• Minimum 2 years in visual merchandising; 10+ years for senior role.
• Fluent in English.
• Experience in display dressing and commercial performance management.

Aufgaben

• Deliver visual excellence ensuring adherence to seasonal guidelines.
• Conduct training seminars for in-store staff.
• Analyze and report on sales performance.

Kenntnisse

Visual Merchandising

Brand Presentation

Sales Management

Communication

Training

Project Management

Tools

Word

Excel

PowerPoint

Jobbeschreibung

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Senior Brand Image Specialist/ Visual Merchandiser (m/w/d) Wertheim, Wertheim am Main

Client: Ralph Lauren

Location: Wertheim am Main, Germany

Job Category: Other

EU work permit required: Yes

Job Reference:

4f4206021ad6

Job Views:

4

Posted:

23.06.2025

Expiry Date:

07.08.2025

Job Description:

Position Overview

For our Store Wertheim, we are currently looking for an experienced Senior Brand Image Specialist/ Visual Merchandiser (m/w/d) to join our Ralph Lauren Family.

In this challenging position, you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent.

Champion and uphold Model Store standards, coaching the in-store team on brand expectations and maintaining all visual displays in store, including mannequins styling, props, and product. Support the store team with all Brand Presentation actions and provide store-specific solutions.

Take a key role in the commercial evaluation of the store and its space mix. Regularly communicate with the Brand Image Manager and undertake any additional tasks set out.

In-Store visual presentation

• Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
• Create and develop seasonal floorplans
• Manage and implement seasonal change-over (visual strategies)
• Ensure all product presentation guidelines are implemented and maintained
• Manage the presentation of POS material
• Planning and implementation of new corner openings
• Drive sales through invigorating in-store visual merchandising presentations

Training

• Organize, prepare, and conduct seasonal training seminars for in-store staff
• Cascade seasonal and quarterly product flow directives as well as changes to teams
• Constantly train all Ralph Lauren sales staff and management on new directives
• Develop in-store training material
• Ensure that staff utilize Retail Web and Corporate directives when applicable

Reporting & Communication

• Regular analysis and reporting on sales volume compared to stock levels
• Provide feedback and store needs to Regional corporate management
• Communicate visual and sales results by creating weekly visit reports

Experience, Skills, and Knowledge

• Store-based visual merchandising/brand presentation management experience (at least 2 years for the role, 10+ years for senior)
• Fluent in English, speaking and writing
• Open to travel to support other stores within the region
• Experience managing commercial performance, display dressing, and styling across multiple items
• Proficiency in Word, Excel, PowerPoint
• Comprehensive understanding of visual merchandising/brand presentation training methods