(Senior) B2B Inbound Marketing Manager

DieProduktMacher GmbH; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein digitales Beratungsunternehmen in München sucht einen erfahrenen*in Marketingprofi für B2B-Inbound-Marketing. Zu den Aufgaben gehören die Entwicklung und Durchführung von Marketingkampagnen sowie das Management von Inhalten zur Kundengewinnung. Der ideale Kandidat*in bringt 3–5 Jahre Erfahrung im Marketing mit und beherrscht Tools wie HubSpot und LinkedIn. Deutschkenntnisse sind von Vorteil.

Qualifikationen

• 3–5+ Jahre Berufserfahrung im B2B-Marketing.
• Nachweisliche Erfolge in der Generierung von Leads.
• Erfahrung mit digitalen Kampagnen.

Aufgaben

• Entwicklung und Durchführung von Inbound-Marketing-Kampagnen.
• Management von Inhalten zur Kundenansprache.
• Optimierung der Kampagnenleistung basierend auf Daten.

Kenntnisse

B2B inbound marketing

Lead generation

Content creation

Social media management

Analytics skills

Copywriting

Fluent in English

Tools

LinkedIn Campaign Manager

HubSpot

Mailchimp

Jobbeschreibung

So why should you read on?

At DieProduktMacher, we believe digital technologies should create a positive impact — for businesses, for people, and for the world. We work with leading companies in renewable energy and digital health to build conscious digital solutions that truly matter. To reach more clients and scale our impact, we’re looking for an experienced inbound marketing professional who knows how to build and run a lead generation engine for a consultancy like ours.
If you want to combine your marketing expertise with meaningful work, this is the right place for you.

You're the one we are looking for, if

• You have mastered the B2B inbound marketing and lead generation game and want to apply your skills where they make a difference.
• You love to create campaigns that convert and can always think of the right content angle that connects with the target audiences.
• You bring experience in driving B2B marketing for digital services, ideally within a consultancy or digital agency context, and know how to position complex offerings in a clear and compelling way.
• You’re self-sufficient and proactive — you don’t wait for instructions; you bring ideas, implement them, and optimize along the way.

Your Role in Shaping the Future

• Develop and run inbound marketing campaigns across multiple channels (website, social media, newsletters, etc.) to attract and engage prospects.
• Develop and manage content that attracts and nurtures leads: Produce case studies, pitch decks, one-pagers, and other assets that support client acquisition.
• Identify relevant topics and content strategies that position us as a trusted expert in digital consulting and implementation.
• Manage social media and website to ensure an online presence that resonates with senior business audiences.
• Measure and optimize: Track performance of campaigns and channels, and continuously optimize based on data and insights.
• Collaborate with sales leadership to align targeting, messaging, and funnel priorities.

Your Value-Add

• 3–5+ years of professional experience in B2B marketing with a proven track record in inbound lead generation and digital campaign management.
• Deep understanding of the consultancy/agency business model and how to market services (not products).
• Hands-on experience with tools such as LinkedIn Campaign Manager, HubSpot, Mailchimp (or similar CRM/automation tools), and analytics platforms.
• Strong copywriting skills and the ability to adapt tone of voice for different formats (website, social, sales decks, case studies).
• Passion for conscious digital products and the desire to make a positive impact.
• Excellent communication skills with a creative and structured mindset.
• Fluency in English (must-have), German (nice-to-have).
• Familiarity with the German and European B2B landscape.

Why we are the right place for you