Senior Audience Manager - Active Customer Management (all genders)

Zalando SE; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading fashion e-commerce company is seeking a Senior Audience Manager to activate customers post-signup. This role involves defining communication strategies, collaborating across teams, and optimizing customer journeys to enhance engagement and GMV. Ideal candidates have extensive experience in customer management and a strong analytical mindset.

Leistungen

Employee shares program

Discounts on fashion and beauty products

Two paid volunteering days annually

Hybrid working with up to 60% remote work

Work from abroad up to 30 days per year

27 days of vacation for full-time employees

Relocation support

Family services and mental health support

Development opportunities via training platforms

Qualifikationen

• 7+ years of experience in Customer Management or Customer Insights.
• Proven expertise in tracking KPIs and delivering measurable improvements.

Aufgaben

• Define and lead customer communication strategy for active customers.
• Collaborate with teams to align campaign execution and priorities.
• Track KPIs to measure impact and improve engagement.

Kenntnisse

Customer Management

Customer Insights

Analytical Mindset

Communication

Presentation Skills

Jobbeschreibung

Senior Audience Manager - Active Customer Management (all genders)

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Location: Berlin | Type: Full-time | Posted: 2 Days Ago | Requisition ID: 2719464

THE ROLE & THE TEAM

As a Senior Audience Manager - Active Customer Management, you will be responsible for managing campaigns aimed at activating customers after they sign up at Zalando Fashion Store.

Find out more about our team: https://jobs.zalando.com/en/what-we-do/marketing-and-communications

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

1. Define and lead the customer communication strategy for active customers not enrolled in the loyalty program, including segment-specific customer journeys.
2. Collaborate with marketers and tech consultants, fostering teamwork across markets and the loyalty team, aligning with the broader vision.
3. Oversee the creation and optimization of personalized customer journeys for different segments, using data insights to tailor communication and enhance engagement.
4. Partner with Customer Analytics to understand customer segments based on source, characteristics, and behavior, translating insights into strategies.
5. Track KPIs to measure the impact of customer journeys, aiming to improve GMV and engagement, including upselling, for non-loyalty customers.
6. Work closely with Direct Marketing, Pricing, and Product teams to ensure seamless campaign execution and alignment on priorities.
7. Measure and report the impact of activities, developing quarterly roadmaps in coordination with markets.

WE’D LOVE TO MEET YOU IF

1. You have 7+ years of experience in Customer Management or Customer Insights, focusing on journey design, segmentation, and content development.
2. You possess an analytical mindset with proven expertise in tracking KPIs and delivering measurable improvements in funnel strategies, including conversion and engagement metrics.
3. You have strong communication and presentation skills to effectively present roadmaps and insights to stakeholders at all levels, up to General Management.

OUR OFFER

Zalando offers a range of benefits, including:

• Employee shares program
• Discounts on fashion and beauty products, Lounge by Zalando, and external partners
• Two paid volunteering days annually
• Hybrid working with up to 60% remote work, tailored by team
• Work from abroad up to 30 days per year
• Starting with 27 days of vacation for full-time employees
• Relocation support (subject to agreement)
• Family services, health and wellbeing options, mental health support, and coaching
• Development opportunities via training platforms and biannual reviews

INCLUSIVE BY DESIGN

At Zalando, we aim to be an inclusive leader in fashion and lifestyle e-commerce. We evaluate candidates solely on qualifications, merit, and business needs. We welcome applications from all gender identities, sexual orientations, personal expressions, racial and ethnic backgrounds, religious beliefs, and disabilities. Please exclude personal details such as photos, age, or marital status from your CV.

We are committed to providing a positive candidate experience and support throughout the process. Please inform us of any accommodations you may need.

Learn more about our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion