Senior App Store Optimization Manager

Ares Interactive, Inc.; Deutschland; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Flexible time off

Health, dental, and vision coverage

401K/RRSP

Remote-friendly with home office setup

Zusammenfassung

Ares Interactive, Inc. is seeking a Senior ASO Manager to lead App Store Optimization strategy across our growing portfolio of mobile games.

You will own ASO performance, drive organic growth, and build scalable workflows with cross-functional teams including Product Marketing, User Acquisition, Creative, and Live Operations. You will develop long-term ASO roadmaps, run high-impact testing programs, optimize metadata, icons, screenshots, and localization, and report results on a regular cadence.

Qualifikationen

• 3-5 years of ASO experience in mobile gaming.
• Proven track record improving organic acquisition and storefront conversion.
• Deep understanding of App Store and Google Play ecosystems and ranking factors.
• Experience with ASO tools such as AppTweak and Sensor Tower.
• Experience building and executing structured ASO testing programs.
• Strong analytical skills to interpret data and translate insights into actionable strategies.
• Experience collaborating with UA, Product Marketing, Creative, and external partners.
• Excellent communication and presentation skills.
• Self-starter able to operate independently in a fast-paced environment.

Aufgaben

• Own ASO strategy and execution across multiple mobile game titles.
• Develop and maintain comprehensive ASO roadmaps, priorities, and testing plans.
• Drive keyword optimization, conversion rate optimization, creative testing, and metadata strategies.
• Monitor storefront performance, category trends, competitors, and market opportunities.
• Build hypotheses and testing plans for icons, screenshots, feature graphics, videos, copy, and metadata.
• Partner closely with Product Marketing and User Acquisition teams to align storefront strategies with broader marketing goals.
• Collaborate with internal creative teams and external outsourcing partners to develop ASO testing assets.
• Analyze and report on ASO performance, test outcomes, learnings, and next steps on a regular cadence.
• Optimize App Store and Google Play storefront presence across all supported territories.
• Support soft launch learnings and global launch readiness through iterative optimization.
• Stay current on platform changes, featuring opportunities, best practices, and competitive trends.
• Help establish scalable ASO workflows, documentation, and operational processes.

Kenntnisse

ASO

Analytics

Mobile gaming

Cross-functional collaboration

Independent worker

Tools

AppTweak

Sensor Tower

Jobbeschreibung

About the role

Ares Interactive is seeking a Senior ASO Manager to lead App Store Optimization strategy and execution across our growing portfolio of mobile games.

This role is ideal for a highly analytical and creative ASO expert who can operate autonomously, build long-term ASO strategies, execute high-impact testing roadmaps, and collaborate cross-functionally with Product Marketing, User Acquisition, Creative, and Live Operations teams.

You will own ASO performance across multiple live-service titles, including globally launched games and titles currently in soft launch. You’ll be responsible for driving organic growth, improving conversion rates, increasing discoverability, and building scalable ASO processes that evolve alongside our games. Reporting to the Head of Product Marketing, this is an opportunity to help define and build ASO practices at a rapidly growing game company.

What you’ll do

• Own ASO strategy and execution across multiple mobile game titles
• Develop and maintain comprehensive ASO roadmaps, priorities, and testing plans
• Drive keyword optimization, conversion rate optimization, creative testing, and metadata strategies
• Monitor and analyze storefront performance, category trends, competitors, and market opportunities
• Build hypotheses and structured testing plans for icons, screenshots, feature graphics, videos, copy, and metadata
• Partner closely with Product Marketing and User Acquisition teams to align storefront strategies with broader marketing goals
• Collaborate with internal creative teams and external outsourcing partners to develop ASO testing assets
• Analyze and report on ASO performance, test outcomes, learnings, and next steps on a regular cadence
• Optimize App Store and Google Play storefront presence across all supported territories
• Support soft launch learnings and global launch readiness through iterative optimization
• Stay current on platform changes, featuring opportunities, best practices, and competitive trends
• Help establish scalable ASO workflows, documentation, and operational processes

Requirements & Background

• 3-5 years of ASO experience in mobile gaming
• Proven track record improving organic acquisition and storefront conversion performance
• Deep understanding of App Store and Google Play ecosystems, ranking factors, and optimization strategies
• Strong experience with ASO tools such as AppTweak and Sensor Tower
• Experience building and executing structured ASO testing programs
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies
• Experience collaborating with User Acquisition, Product Marketing, Creative, and external partners
• Excellent communication and presentation skills
• Self-starter mentality with the ability to operate independently in a fast-paced environment

Nice to Have

• Experience working on live-service or free-to-play mobile games
• Experience supporting soft launches and worldwide launches
• Familiarity with mobile UA creative testing workflows
• Experience with localization strategy and international storefront optimization
• Knowledge of Apple featuring strategies and platform merchandising opportunities

Perks & Benefits

• Flexible time off policy with unlimited PTO
• Comprehensive health, dental, and vision coverage
• 401K/RRSP
• Remote-friendly with support for home office set up
• Company Holidays including office closure between Christmas and New Year
• Collaborative, data-driven, and fun culture where your work makes an impact

Ares Interactive is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse and inclusive team and encourage individuals from all backgrounds to apply.