ASO Marketing Consultant

Right Side Up; Deutschland; Vor Ort; EUR 40.000 - 60.000; Teilzeit

Zusammenfassung

Dormont Manufacturing Co in Germany is seeking passionate ASO experts for contract positions, ranging between 15 and 40 hours per week. You'll be responsible for comprehensive keyword research, optimizing app metadata, and advising on A/B testing to improve conversion rates.

The ideal candidate will have 3+ years of experience in App Store Optimization and a deep understanding of app store algorithms. Strong analytical and communication skills are essential.

Qualifikationen

• 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
• Deep understanding of app store algorithms and ranking factors.
• Strong analytical skills with expertise in A/B testing and conversion rate optimization.

Aufgaben

• Conduct comprehensive keyword research and competitor analysis.
• Optimize app metadata including titles, descriptions, and keywords.
• Develop and implement organic growth strategies for rankings.

Kenntnisse

App Store Optimization (ASO)

Keyword optimization

A/B testing

Analytical skills

Communication skills

Tools

App Annie

Sensor Tower

AppTweak

Mobile Action

Jobbeschreibung

About the job

We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis.
• Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
• Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
• Ensure compliance with Apple and Google app store guidelines.
• Develop and implement organic growth strategies to improve rankings and downloads.
• Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
• Analyze user acquisition funnels and provide actionable recommendations.
• Monitor app store analytics, KPIs, and conversion metrics.
• Prepare regular reports highlighting trends, insights, and ROI.
• Continuously refine strategies based on data-driven insights and market trends.

Qualifications

• 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
• Deep understanding of app store algorithms, ranking factors, and best practices.
• Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
• Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
• Excellent communication skills with the ability to present insights clearly to stakeholders.
• Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).