Senior App Marketing Manager

FREENOW; Berlin; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

FREENOW is seeking a Digital Marketing Manager to lead app marketing campaigns, optimize performance, and develop strategies across various platforms. The ideal candidate will have experience with app marketing channels and a data-driven mindset, contributing to engagement and user acquisition. Join a collaborative and diverse team in a vibrant city.

Leistungen

Flexible working arrangements

Sabbatical & special leave policies

WeRoad partnership

Employee assistance program

Birthday off

Mobility Credit

Health Insurance

Qualifikationen

• Experience in managing digital app marketing campaigns.
• Hands-on experience with major app marketing channels.
• Experience with MMP tools.

Aufgaben

• Plan and manage digital app marketing campaigns.
• Optimize campaign performance on various platforms.
• Collaborate with marketing analytics teams.

Kenntnisse

Data driven mindset

Analytical skills

Digital marketing expertise

Collaboration

Tools

AppsFlyer

Adjust

Singular

Jobbeschreibung

Location: We are flexible! Come and join us either in Hamburg, Berlin or Barcelona.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

• Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Direct experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance
• Strong presentation skills when sharing campaign results and creatives insights to internal teams

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

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