Senior App Marketing Manager

Intelligent Apps GmbH; Berlin; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in mobility solutions is seeking a digital app marketing professional to enhance and manage their app campaigns across multiple platforms. Join a diverse and motivated team dedicated to making mobility decisions smarter and cities thrive, while enjoying flexible work arrangements and attractive perks.

Leistungen

Flexible working arrangements

Sabbatical & special leave policies

Health Insurance

Mobility Credit

Employee assistance program

Qualifikationen

• Hands-on experience in managing digital app marketing campaigns across major channels.
• Knowledge of app marketing tracking and best practices.
• Experience with collaboration in creative teams for campaign optimizations.

Aufgaben

• Plan and manage app marketing campaigns across all stages.
• Optimize campaign performance on various advertising platforms.
• Collaborate with Marketing Analytics to understand KPIs.

Kenntnisse

Data driven mindset

Analysing large data sets

Campaign performance optimization

Creative collaboration

Strong presentation skills

Tools

Appsflyer

Adjust

Singular

Jobbeschreibung

Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR

DAILY

ADVENTURES

WILL

INCLUDE:

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

• Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Direct experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance
• Strong presentation skills when sharing campaign results and creatives insights to internal teams

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .

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