Search Marketing Specialist

Yellowcat; Berlin; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading company in digital marketing is seeking a Search Marketing Specialist / Paid Search Coordinator in Berlin. This position offers an opportunity to enhance digital growth through data-driven SEM strategies. The successful candidate will oversee paid search initiatives, improve performance, and collaborate with global teams in a hybrid work environment.

Qualifikationen

• 2+ years of hands-on experience in paid search marketing.
• Experience managing budgets across platforms like Google, Microsoft, Baidu, and Amazon Ads.
• Fluent in English; other languages are a bonus.

Aufgaben

• Develop and action keyword strategies and audience targeting.
• Lead Shopping and Performance Max campaigns across international markets.
• Own reporting on paid search performance and revenue impact.

Kenntnisse

Analytical skills

Creative skills

Campaign Management

Keyword Strategy

Tools

Google Ads Editor

Microsoft Ads Editor

SA360

DoubleClick Search

Jobbeschreibung

Search Marketing Specialist / Paid Search Coordinator

The Opportunity

We're looking for a Search Marketing Specialist / Paid Search Coordinator to join a global business and play a key role in scaling their digital growth. Your mission? To drive website traffic and customer acquisition through smart, data-led SEM strategies. This role offers the chance to make a real impact, improving paid search performance across multiple global marketplaces.

What You’ll Be Doing

• Develop and action keyword strategies, campaign structure, audience targeting and other key search tactics.
• Collaborate with agencies to ensure alignment with broader digital strategy.
• Lead Shopping, Performance Max, and Max Search campaigns across all international markets.
• Roll out global A / B testing strategies for ad copy and visual templates.
• Own reporting on paid search performance, revenue impact, and goal tracking.
• Partner with the CRO Manager to enhance landing page performance.
• Work hand-in-hand with SEO teams to deliver an integrated search strategy.
• Maintain a global paid search playbook and testing calendar to keep strategy sharp and consistent.

What You’ll Bring

• 2+ years of hands-on experience in paid search marketing.
• Proficient with Google Ads Editor, Microsoft Ads Editor, SA360, DoubleClick Search, etc.
• Experience managing budgets across platforms like Google, Microsoft, Baidu, Facebook, Apple Search and Amazon Ads.
• A track record of building and scaling SEM campaigns from the ground up.
• A balance of analytical skill and creative flair—comfortable with data, yet not afraid to experiment.
• Fluent English is essential; other languages are a bonus.

What The Details Are

• Location : Berlin, Germany
• Start Date : Mid-September 2025
• Set-Up : Hybrid (minimum 2 days in-office)