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A leading global technology firm is seeking a Key Account Director to spearhead the expansion of their commercial projector market in Europe. This strategic role involves driving B2B sales through channel partnerships, managing key accounts, and developing long-term market strategies. The successful candidate will leverage extensive industry networks and experience in projectors/AV solutions to achieve ambitious revenue targets, playing a critical role in shaping the company's European market presence.
We are seeking an experienced Key Account Director to lead our commercial projector market expansion in Europe. This role will drive B2B sales through established channel partners (distributors, system integrators, and OEMs), with a focus on education, corporate, and government sectors. The ideal candidate will have deep industry networks (e.g., EPSON, BENQ, Christie) and a proven track record in scaling projector / AV solutions across Europe.
Key Responsibilities
Develop and execute a 3-year go-to-market strategy for Europe, targeting €5M+ annual revenue.
Identify and onboard key distributors, resellers, and SI partners to build a sustainable channel ecosystem.
Lead high-stakes negotiations with enterprise clients and government tenders (e.g., education digitization projects).
2. Key Account Management
Manage and grow relationships with top-tier European accounts (e.g., AV integrators, Fortune 500 corporate clients).
Leverage existing industry networks to accelerate market penetration.
Monitor market trends, competitor activities (e.g., DLP / LCD advancements), and adjust pricing / positioning strategies.
Collaborate with Product and R&D teams to tailor solutions for European market needs.
Own the P&L for the European region, ensuring revenue targets and profitability goals are met.
Implement scalable sales processes, including pipeline management and contract negotiations.
Who You Are
1. Experience :
8+ years in B2B sales, with 5+ years specifically in projectors / AV solutions, preferably at EPSON, BENQ, Sony, or similar.
Proven success in managing substantial growth annual sales and building long-term channel partnerships.
Existing relationships with major European distributors, resellers, or SI partners.
2. Market Knowledge :
Deep understanding of European procurement cycles (e.g., education / government tenders).
Familiarity with DLP / LCD / Laser projection technology and competitive landscape.
Fluent in English and German (French is a plus).
Strong executive presence – able to engage C-level stakeholders.
Willingness to travel (30–50% within Europe).
What We Offer
1. Executive Compensation : Competitive base salary + performance-based bonus + equity options.
2. Autonomy : Freedom to build and lead a local team.
3. Growth : Opportunity to shape the European market for a fast-growing global brand.
4. Support : Relocation assistance (if applicable) and cross-functional collaboration with HQ teams.
How to Apply
Interested candidates (or referrals) with relevant industry networks are encouraged to apply. Confidentiality assured.
Key Adjustments for Your Goals
1. Targets Competitors : Explicitly mentions EPSON / BENQ experience and existing networks, which helps attract their employees.
2. Strategic Focus : Goes beyond sales execution to include P&L ownership and 3-year strategy.
3. Compelling Offer : Highlights equity and autonomy, which are critical for senior hires.