Sales Director - DACH

OpenUp; Berlin; Hybrid; EUR 110,000 - 180,000; Full time

Benefits offered by this job

Development budget

ClassPass membership

Internet stipend

Lunch program

Yoga & meditation

Hybrid/remote work

Team events

Vacation days 27.5

Family access to products

Job summary

OpenUp in Berlin is seeking an entrepreneurial Sales Director to own the DACH market, coach Account Executives, shape the go-to-market, and close deals while building the market from the ground up.

You’ll collaborate with Business Development, Customer Success, and Marketing within an international team, enjoying a hybrid or remote setup and leading with a warm, German-market focused approach.

Qualifications

• 3+ years of leadership experience in B2B SaaS or tech sales.
• Genuine hunter mentality with go-to-market expertise.
• Experience building or scaling a market or sales team from the ground up.
• Hands-on closing experience, not just leadership.
• Strong knowledge of the German market.
• Ambitious, warm leadership style.

Responsibilities

• Own the go‑to‑market strategy for the DACH region.
• Coach, develop, and grow a team of Account Executives (scaling from 2 to 6).
• Build and expand the market, including new B2B partnerships.
• Advise and voice the German market for the Dutch headquarters.
• Take full ownership of the DACH sales function.
• Close deals yourself, staying hands‑on and close to the market.

Skills

leadership in B2B SaaS

hunter mentality

go-to-market

team leadership

closing deals

knowledge of German market

Job description

Who we are

At OpenUp, our mission is to make mental well-being accessible to everyone. Following a "high tech & high touch" approach, we support companies, their employees, and their families with proactive and practical mental health services. Through our digital platform, clients can access 1:1 check‑ins, online courses, articles, videos, group sessions, mindfulness practices, and a team of committed mental well‑being experts. As we believe that mental and physical well‑being are deeply connected, we have also added Lifestyle Experts to our offering, focusing on nutrition, exercise, and sleep. We offer a truly holistic approach that helps people take ownership of their health. We’re proud to work with forward‑thinking organisations and are committed to raising the bar on accessible care.

About the role

We’re building out our presence in the DACH market and are looking for an entrepreneurial, purpose‑driven Sales Director to lead this market with us.

In this role, you take full ownership of our commercial success in DACH. You coach and develop our Account Executives, shape our go‑to‑market strategy, and act as our trusted advisor on the German market for the wider organisation. This is not a "manage and report" role; it’s an opportunity to build a market from the ground up and lead from the front, including closing deals yourself.

You will work closely with our Business Development, Customer Success, and Marketing teams as part of a collaborative, international commercial team.

You will:

• Own the go‑to‑market strategy for the DACH region
• Coach, develop, and grow a team of Account Executives (currently scaling from 2 to 6)
• Build and expand the market, including new B2B partnerships
• Act as the internal advisor and voice of the German market for our (Dutch) headquarters
• Take full ownership of the DACH sales function
• Close deals yourself, staying hands‑on and close to the market

About you

You genuinely enjoy working with people; you’re energised by conversations, coaching your team, and building relationships at different levels.

You bring a combination of drive, curiosity, and resilience. You take ownership, learn from setbacks, and continuously look for ways to improve. You’re comfortable operating in a fast‑paced, still‑to‑be‑built environment and enjoy being part of a team that builds together.

Mental well‑being resonates with you as something that matters and something you want to contribute to.

You have:

• 3+ years of leadership experience in B2B SaaS or tech sales, ideally within HR SaaS
• A genuine hunter mentality and a strong instinct for go‑to‑market
• Experience building or scaling a market or sales team from the ground up
• Enthusiasm for staying personally involved in closing deals, not just leading from behind
• Strong knowledge of the German market
• Ambition paired with a warm, human way of leading people

What you can expect

Joining OpenUp means being part of a fast‑growing company that’s doing something meaningful. You’ll work with a diverse and international team. We like to have fun together with a lot of team‑building activities such as our weekly "borrels", after‑work sport classes, the yearly ski‑trip and our Padel tournament. This makes our work fun, challenging and dynamic. Apart from this, we offer:

• €1500 annual personal development budget
• ClassPass: OpenUp contributes towards your classpass membership
• Monthly home internet/phone contribution (€50)
• Daily healthy and vegetarian lunch at our Amsterdam office
• Regular office yoga, meditation classes or breathing exercises (at our Amsterdam office)
• Flexible work model (hybrid and options for remote work)
• Monthly drinks and company‑wide summer fest and other fun activities
• 27.5 vacation days per year
• Free and unlimited access for you and your family to all our products, including our psychologists

At OpenUp, everyone is welcome to apply regardless of age, gender, background, nationality, or any other characteristic. What matters to us is high performance, a real drive to make an impact and the ambition to become the European market leader. If you’re ready to OpenUp, join us!

We may use artificial intelligence (AI) tools to streamline parts of our recruitment process. These tools assist our recruitment team but do not replace human judgement. All hiring decisions are made by humans. If you would like more information about how we use AI in the process, please contact us.