Sales Development Representative

Trust in SODA; Deutschland; On-site; EUR 40,000 - 70,000; Full time

Job summary

Trust in SODA is expanding across the DACH region (Germany, Austria, and Switzerland) with a focus on AI-powered sales and pipeline generation. The role supports scaling the commercial team, engaging senior decision-makers, and driving outbound efforts across enterprise and mid-market accounts.

The ideal candidate has 1-2+ years in a SaaS/commercial role, strong communication skills in German and English, and a data-driven mindset to optimize messaging and outreach strategies.

Qualifications

• 1-2+ years' experience in a Sales Development, Business Development, or commercial role (ideally SaaS, EdTech, HRTech, or MarTech).
• Proven ability to generate outbound pipeline and engage senior decision-makers.
• Comfortable with cold calling and multi-channel prospecting.
• Strong interest in AI tools, automation, and modern sales methodologies.
• Analytical and data-driven mindset.

Responsibilities

• Design, test, and scale AI-powered prospecting workflows.
• Continuously improve outreach efficiency and conversion rates.
• Turn insights into structured playbooks and best practices.
• Execute targeted outbound strategies across enterprise and mid-market accounts within the DACH market.
• Engage key stakeholders across HR, L&D, and Procurement functions.
• Combine AI-led outreach with personalised, high-impact engagement, including cold calling.
• Convert inbound leads into qualified opportunities.
• Work closely with Sales and Marketing teams to refine messaging and market positioning.
• Track activity and performance through CRM systems to inform strategy.
• Provide data-driven insights to improve pipeline quality and conversion rates.

Skills

Outbound prospecting

Pipeline generation

Cold calling

AI tools

Data-driven

Multi-channel outreach

Senior stakeholder engagement

Tools

HubSpot

LinkedIn Sales Navigator

Lusha

Apollo

Job description

Join a high-growth, globally recognised EdTech business transforming how organisations upskill their workforce through innovative, AI-powered learning solutions.

About the Role

This is a unique opportunity to join a scaling commercial team, supporting international expansion across the DACH region (Germany, Austria, and Switzerland) while helping shape a more AI-first approach to sales and pipeline generation.

Responsibilities

AI & Process Optimisation

• Design, test, and scale AI-powered prospecting workflows
• Continuously improve outreach efficiency and conversion rates
• Turn insights into structured playbooks and best practices
• Execute targeted outbound strategies across enterprise and mid-market accounts within the DACH market
• Engage key stakeholders across HR, L&D, and Procurement functions
• Combine AI-led outreach with personalised, high-impact engagement, including cold calling
• Convert inbound leads into qualified opportunities
• Work closely with Sales and Marketing teams to refine messaging and market positioning
• Track activity and performance through CRM systems to inform strategy
• Provide data-driven insights to improve pipeline quality and conversion rates

Qualifications

• 1-2+ years' experience in a Sales Development, Business Development, or commercial role (ideally SaaS, EdTech, HRTech, or MarTech)
• Proven ability to generate outbound pipeline and engage senior decision-makers
• Comfortable with cold calling and multi-channel prospecting
• Strong interest in AI tools, automation, and modern sales methodologies
• Analytical and data-driven mindset
• Ambitious, proactive, and motivated by career progression
• Strong communication skills with experience engaging senior stakeholders
• Fluent German and English language skills are essential
• Experience using HubSpot, LinkedIn Sales Navigator, Lusha, Apollo, or similar sales tools is advantageous

Required Skills

• Fluent German and English
• Outbound prospecting and pipeline generation
• Cold calling and multi-channel outreach
• AI and sales automation tools
• Data-driven approach to sales performance

Preferred Skills

• Experience selling into the DACH market
• SaaS, EdTech, HRTech, or technology sales experience
• Familiarity with HubSpot, Sales Navigator, Lusha, Apollo, or similar platforms