Marketing Communications Specialist (m / w / d)

people-s-place GmbH; Niedersachsen; Vor Ort; EUR 40.000 - 60.000; Teilzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen kreativen Employer Branding Specialist, der die Arbeitgebermarke stärkt und die Kandidatenerfahrung verbessert. In dieser spannenden Teilzeitrolle werden Sie strategische Kampagnen entwickeln, um Talente anzuziehen und das Engagement der Mitarbeiter zu fördern. Ihre Fähigkeit, mit verschiedenen Stakeholdern zusammenzuarbeiten und innovative digitale Marketingstrategien umzusetzen, wird entscheidend sein, um die Arbeitgebermarke zu fördern und die interne sowie externe Attraktivität des Unternehmens zu steigern. Wenn Sie eine Leidenschaft für Branding und eine strategische Denkweise mitbringen, könnte dies die perfekte Gelegenheit für Sie sein.

Qualifikationen

• Mehrere Jahre Erfahrung im Employer Branding, Marketing oder HR.
• Erfahrung in der Entwicklung und Implementierung von Branding-Strategien.

Aufgaben

• Implementierung und kontinuierliche Verbesserung von Employer Branding-Strategien.
• Entwicklung und Durchführung von Rekrutierungskampagnen für verschiedene Zielgruppen.

Kenntnisse

Employer Branding

Digital Marketing

Project Management

Communication Skills

Stakeholder Collaboration

Strategic Thinking

Conceptual Skills

Flexibility

Ausbildung

Bachelor's degree in Human Resources

Master's degree in Business Psychology

Degree in Organizational Development

Degree in Business Administration

Tools

Digital Marketing Tools

Jobbeschreibung

Who are we as an employer and what makes us special? Help us to enhance our company's attractiveness internally and externally as a

in Part-time

Your key responsibilities:

1. Employer Branding & EVP Implementation: Implement and continuously refine a comprehensive employer branding and EVP concept to highlight the company's unique selling points. Create, execute, continuously improve and innovate target group-specific campaigns and communications.
2. Strategic Candidate Attracting: Develop and implement strategies to attract talent and enhance the candidate experience for different target groups. Create and manage targeted recruitment campaigns for various talent segments.
3. Employee Engagement: Create concepts for positive employee experience from the first contact through the first day at work.
4. Social Media and Digital Marketing: Launch and manage innovative social media campaigns to promote our employer brand. Foster a community in social networks, engaging with diverse groups.
5. Stakeholder Collaboration: Collaborate with internal stakeholders to align branding strategies with company goals. Foster cross-functional teamwork to drive branding initiatives.

Minimum Requirements:

• Bachelor's or Master's degree in Human Resources, Business Psychology, Organizational Development, Business Administration, or a related field.
• Several years of professional experience in Employer Branding, Marketing, HR or a related field.
• Proven experience in developing and implementing employer branding strategies.
• Proficiency in digital marketing tools and platforms.
• Ability to manage projects and deliver results independently.
• Excellent communication skills and ability to collaborate across departments.
• Structured and flexible working style with a keen eye for detail.
• Strong focus on candidate and employee satisfaction and engagement.
• Interest in new technologies to enhance employer branding efforts.
• Strong conceptual skills with a hands-on approach and digital affinity.

You will be a perfect match for this role if you are a strategic thinker with a deep understanding of branding dynamics and a passion for driving meaningful change. You will be adept at navigating complex challenges, fostering a diverse and inclusive workplace, and leading initiatives that enhance both organizational efficiency and employee satisfaction.