Retention Marketing Specialist (gn)

Freda; Berlin; Vor Ort; Vertraulich; Vollzeit

Zusammenfassung

Freda, ein aufstrebendes Food-Startup, sucht einen Retention Marketing Specialist zur Entwicklung und Umsetzung von Strategien zur Kundenbindung. Diese Rolle bietet die Möglichkeit, in einem dynamischen Umfeld zu wachsen und direkt mit den Gründern sowie dem Head of Marketing an wichtigen Projekten zu arbeiten. Mit einem Fokus auf kundenorientierte Kommunikation und datengestützte Entscheidungen werden Sie entscheidend zur Wachstumsstrategie des Unternehmens beitragen.

Leistungen

Flexible Arbeitszeiten

Arbeiten an branddefinierenden Projekten

Startup-Kultur mit flachen Hierarchien

Möglichkeiten zur beruflichen Weiterentwicklung

Qualifikationen

• 1-2 Jahre praktische Erfahrung im CRM- und Lifecycle-Marketing.
• Die Fähigkeit, aus der Perspektive der Kunden zu denken und maßgeschneiderte Kommunikationsstrategien zu entwickeln.
• Fließend in Deutsch und Englisch.

Aufgaben

• Entwicklung und Durchführung einer vollständigen Retention-Strategie zur Unterstützung der Kundenbindung.
• E-Mail-Marketing-Kampagnen verwalten und automatisierte Flows verdienen.
• Analyse von Kundenverhalten und Daten zur Ableitung umsetzbarer Erkenntnisse.

Kenntnisse

CRM-Erfahrung

Copywriting

Datenanalyse

Kundenkommunikation

Kampagnenmanagement

Tools

Klaviyo

Charles

Klar

Google Analytics

Shopify

Jobbeschreibung

Are you passionate about building customer relationships that drive sustainable growth? We’re looking for a Retention Marketing Specialist with a hands-on attitude and a sharp sense for performance. In this role, you will support and gradually take ownership of key parts of our retention marketing funnel, expanding into growth-focused tasks – from lifecycle communications and loyalty programs to acquisition campaigns.

This role is a great opportunity for someone with a basic yet solid CRM foundation, from an internship or working student role, who’s ready to take the next step and grow into an essential part of one of the most exciting food startups. If you’re ready to take ownership and help shape the way we engage, retain, and grow our customer base – we’d love to hear from you!

Aufgaben

Retention & CRM

• Support the development and execution a full-funnel retention strategy to boost repeat purchases and customer lifetime value
• Own and scale our email marketing (via Klaviyo) with segment-specific campaigns, promotions, product launches, and A/B tests. Launch and maintain automated flows like post-purchase sequences, exit-intent, goodbye, and win-back campaigns
• Set up WhatsApp marketing (via Charles) as a new channel and develop messaging strategies from the ground up
• Support the development of a customer loyalty program from scratch, including concept, launch, and continuous optimization
• Implement and regularly optimize physical mailing campaigns (via Mailody or Pentroy)
• Conduct recurring customer surveys and integrate insights into customer journeys and personas
• Analyze customer behavior and retention data (via Klar, Google Analytics) and derive actionable insights

Growth & Performance

• Apply learnings from retention marketing (e.g. customer behavior, customer feedback, segmentation data) into growth messaging and landing page content
• Write on-brand, data-informed messaging to be used for selected ads, landing pages, and promotions
• Support light Shopify content updates to align website messaging with real customer needs
• Ensure alignment between retention learnings and our external communication strategy

Qualifikation

• You are experienced: 1–2 years of hands-on CRM, retention, or lifecycle marketing experience – ideally in a fast-paced D2C or e-commerce environment
• You are customer-obsessed: You think from the user's perspective and love crafting tailored, brand-aligned communications
• You are a strong writer: Excellent copywriting skills in German (native level) are a must.
• You are data-driven: You make decisions based on metrics, not gut feeling – and love testing and iterating
• You are tool-savvy: Experience with Klaviyo, Charles, Klar, Google Analytics, Shopify and AI tools
• You are a collaborator: You possess exceptional communication skills and thrive in small, cross-functional teams and communicate openly and transparently
• You are hands-on: You’re proactive, curious, and not afraid to roll up your sleeves
• You are eager to grow: You’re ambitious and ready to take the next step into owning our retention marketing and shape our growth marketing playbook.
• You speak the language: You speak our customers’ and team’s language. Therefore, fluency in German and English is a must.

Benefits

• A successful and growing company: Join a fast-scaling food startup that is preparing its Series A
• High impact, no red tape: Work directly with our founders and Head of Marketing on brand-defining projects
• Future of food: Help shape the frozen convenience category in e-commerce and retail
• Startup culture: Flat hierarchies, speed, ownership, and plenty of room to grow personally and professionally
• Flexible setup: Central Berlin office, flexible hours, and great perks

We look forward to receiving your application.