Retail Media Campaign Analyst

SoTalent; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Competitive compensation package

Urban Sports Club membership

Monthly travel allowance

Monthly food credit

Company pension scheme

Team events and social activities

Zusammenfassung

SoTalent in Berlin is looking for a Retail Media Campaign Analyst to support its Retail Media team. In this role you will analyze and optimize advertising campaigns for various partners while ensuring data-driven decisions.

The ideal candidate will have experience in campaign analytics and a deep understanding of ad technologies. The position offers a competitive compensation package and hybrid working model, fostering a diverse working environment.

Qualifikationen

• Proven experience in campaign analytics, reporting and optimization.
• Strong understanding of ad-tech and data-driven advertising solutions.
• Ability to manage multiple requests and adapt in a fast-paced environment.

Aufgaben

• Provide analytical support and performance monitoring for campaigns.
• Act as the analytical partner on campaign performance.
• Analyze campaign data to generate actionable insights and support partners.

Kenntnisse

Campaign analytics

Data visualization

Ad serving

SQL

Tableau

Programmatic Advertising

Fluent German

Professional English

Ausbildung

Degree in Business Administration or related field

Tools

Looker

Power BI

Jobbeschreibung

Retail Media Campaign Analyst

Location: Berlin, Germany

Work Setting: Hybrid - 3 days in the office, 2 days remote

Employment Type: Full-time, Permanent

Industry: Technology / Online Delivery / Retail Media

Function: Retail Media / Campaign Analytics / Digital Advertising

About the Role

A leading digital commerce business is seeking a Retail Media Campaign Analyst to provide the analytical and operational backbone for its Retail Media team in Germany.

Working closely with Retail Media Managers, you’ll take ownership of the data-driven planning, tracking, optimization and evaluation of advertising campaigns for FMCG brands, restaurant partners and other advertisers.

This role combines campaign analytics, ad-tech expertise and commercial insight. You’ll turn complex performance data into actionable recommendations, identify opportunities to grow partner revenue, and demonstrate campaign ROI through clear, compelling reporting.

Key Responsibilities

• Provide analytical support, performance monitoring and continuous data-driven optimization of Retail Media and digital advertising campaigns.
• Act as the primary analytical partner to Retail Media Managers on campaign performance, reporting requests and ad-tech topics.
• Analyze campaign and market data to generate actionable insights and support long-term partner success.
• Identify upselling and cross-selling opportunities through systematic analysis of campaign performance.
• Build, automate and maintain performance dashboards and reporting tools.
• Prepare and occasionally co-deliver performance presentations for key accounts.
• Conduct closed-loop and attribution analyses to evaluate campaign effectiveness.
• Collaborate with Ad Operations, Data and Product teams to improve campaign reporting standards and analytics infrastructure.
• Translate complex datasets into clear commercial insights for internal stakeholders and clients.

What You Bring

• Degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing or a related field.
• Proven experience in campaign analytics, reporting and optimization across Retail Media, Search/SEA, Display Advertising or related digital channels.
• Strong understanding of ad serving, DSP, SSP and analytics platforms, as well as Programmatic Advertising and data-driven advertising solutions.
• Hands-on experience querying and visualizing complex datasets using tools such as SQL, Tableau, Looker or Power BI.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to prioritize and manage multiple requests across stakeholders and active campaigns.
• Adaptability and operational agility in a fast-paced, high-growth environment.
• Strong communication skills, with the ability to turn complex data into clear commercial stories.
• Native/fluent German and professional fluency in English, both written and spoken.

What's Offered

• Competitive compensation package with regular performance reviews and an open feedback culture.
• Permanent employment contract.
• Hybrid working: 3 days in the Berlin-Kreuzberg office and 2 days from home.
• Urban Sports Club membership.
• €59 monthly travel allowance.
• €90 monthly food credit.
• Company pension scheme with a 20% employer contribution.
• Diverse and international working environment.
• Employee Resource Groups and community initiatives.
• Regular team events, social activities and company celebrations.