Retail Media Campaign Analyst

Just Eat Takeaway.com; Berlin; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Urban Sports Club

Travel allowance

Lieferando Pay credit

Pension scheme

Hybrid work

Job summary

Lieferando is seeking a Retail Media Campaign Analyst in Berlin to own data-driven planning, tracking, and optimization of campaigns for FMCG brands and advertisers. You will translate performance data into actionable insights and support ROI demonstrations for internal reviews and client meetings.

In this hybrid role, you’ll collaborate with Retail Media Managers, build dashboards, conduct attribution analyses, and surface upselling opportunities while maintaining high reporting standards

Qualifications

• Degree in Business/ Economics or related field.
• Proven analytics, reporting, and optimization experience in Retail Media or digital advertising.
• Strong knowledge of ad serving and programmatic advertising.

Responsibilities

• Analyze campaign performance and provide data-led optimization.
• Serve as analytical partner for managers on campaigns and reporting requests.
• Generate actionable insights to drive partner success andUpsell opportunities.
• Build, automate, and maintain performance dashboards and presentations.
• Collaborate with central Ad Operations, Data, and Product teams to improve reporting standards.

Skills

Campaign analytics

Reporting

Optimization

SQL

Tableau

Power BI

Looker

German (native/ fluent)

English (fluent)

Education

Degree in Business Administration / Economics / Industrial Engineering / Business Informatics / Data Science / Marketing

Tools

DSP

SSP

Ad-serving platforms

SQL

Tableau

Looker

Power BI

Job description

About the role:

As a Retail Media Campaign Analyst, you form the analytical and operational backbone of our local Retail Media team in Germany. Working closely with our Retail Media Managers, you own the data-driven planning, tracking, optimization, and evaluation of advertising campaigns for FMCG brands, restaurant partners, and advertisers. Operating in a dynamic, high-growth environment, you translate complex performance datasets into actionable insights, maximize campaign revenue, and prove the ROI of our partners with hard facts. Through high-quality performance reporting, you proactively surface upselling opportunities and support the team with compelling insights for both internal reviews and external client meetings. To excel in this role, you bring deep ad-tech understanding, outstanding analytical skills, and a strong collaborative mindset. Location: Berlin (Hybrid) Reports to: Manager Retail Media

Key responsibilities of the role:

• Analytical support, performance monitoring, and continuous data-led optimization of Retail Media and digital advertising campaigns to consistently hit client KPIs
• Serving as the primary analytical partner for our Retail Media Managers regarding campaign performance, custom reporting requests, and ad-tech topics
• Generating actionable insights from campaign performance and market data to drive long-term partner success
• Systematically evaluating performance data to identify upselling and cross-selling opportunities that support Commercial Managers in their business reviews
• Building, automating, and maintaining performance dashboards, while preparing and occasionally co-delivering performance presentations for key accounts
• Conducting closed-loop and attribution analyses
• Collaborating closely with central Ad Operations, Data, and Product teams to continuously improve local campaign reporting standards and analytics infrastructure

What you bring to the team:

• Degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing, or a related field
• Proven expertise in campaign analytics, reporting, and optimization across Retail Media, Search (SEA), Display Advertising, or related digital channels
• Deep understanding of ad serving, DSP, SSP, and analytics platforms, as well as Programmatic Advertising and data-driven advertising solutions
• Strong analytical mindset and hands‑on experience querying and visualizing complex datasets (e.g., using SQL, Tableau, Looker, or Power BI)
• Excellent organizational skills to efficiently prioritize and manage requests across multiple stakeholders (Retail Media Managers) and active campaigns
• Operational agility, quick comprehension, and adaptability within a fast‑paced, high‑growth business environment
• Strong communication skills with the ability to translate complex data into clear, commercial stories for internal teams and clients
• Native/fluent German skills and professional fluency in English (written and spoken)

Our Offer

Like a well-balanced recipe: your skills and our offer are a perfect match! Here is what awaits you with us:

• A competitive compensation package that recognizes your performance – complemented by an open feedback culture and regular performance reviews.
• A permanent employment contract with hybrid working options: three days a week in our office in Berlin-Kreuzberg and two days working from home – entirely at your convenience.
• Urban Sports Club membership – for your work-life balance and a fresh mind in your day‑to‑day routine.
• Additional perks: a monthly travel allowance of €59 and a €90 monthly Lieferando Pay credit to have delicious food delivered straight to your workplace.
• Company pension scheme with a 20% employer contribution.
• A diverse and inclusive team with colleagues from over 99 nations, as well as the opportunity to become part of our varied communities and ERGs (Employee Resource Groups).
• Shared experiences: after-work drinks, regular team events, social engagement initiatives, as well as our summer and/or winter parties.

Inclusion, Diversity & Belonging

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Lieferando. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.

What else is cooking?

Want to know more about our culture or company? Have a look at our career site where you can find people’s stories, blogs, podcasts and more Lieferando and Just Eat Takeaway.com morsels.