Data Analyst - Yield Measurement & Optimization Retail Media (m/f/d)

MediaMarktSaturn Plattform Services GmbH; Hamburg; Hybrid; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

MediaMarktSaturn Plattform Services GmbH in Hamburg is seeking a data-driven Yield & Analytics professional to drive measurement, optimization, and reporting for Retail Media. You will analyze inventory, pricing and campaign performance using BigQuery, SQL and Looker Studio to unlock revenue opportunities.

You will partner with Campaign Management, Product and BI teams to turn insights into actionable commercial recommendations and scalable data models.

Qualifikationen

• Degree in Business Analytics, Data Analytics, Economics, Computer Science, Business Administration or a comparable qualification.
• Professional experience in Digital Advertising, AdTech, Retail Media, e-commerce media or a comparable data-driven media environment.
• Strong hands-on data analytics experience with large datasets.
• Strong experience with BigQuery and SQL for querying and joining datasets.
• Hands-on experience building reporting solutions using Looker Studio.
• Advanced Excel / Google Sheets skills and strong quantitative problem-solving.
• Good understanding of digital advertising metrics like impressions, CPM, CPC, CTR, ROAS.
• Ability to translate analytical findings into clear business recommendations.
• Experience managing analytical projects end-to-end.
• Strong cross-functional communication skills.
• Experience with yield management, inventory optimization or revenue management.
• Experience in Retail Media, onsite advertising or digital inventory.
• Understanding of programmatic advertising and AdTech platforms.
• Experience developing automated reporting and scalable data models.
• Basic Python or related data engineering capabilities would be an advantage.

Aufgaben

• Drive development of Yield Measurement & Optimization capabilities for Retail Media and improve inventory utilization, pricing efficiency, campaign performance and revenue.
• Analyze Retail Media data across inventory, pricing, campaign delivery, media performance and revenue using BigQuery, SQL and advanced analytics.
• Develop and automate yield reporting and dashboards in Looker Studio highlighting KPIs like fill/sell-through, CPM/CPC, ROAS and revenue.
• Translate findings into actionable commercial recommendations with quantified impact.
• Collaborate with Campaign Management to analyze campaign delivery and inventory constraints affecting yield.
• Partner with Product, Data and BI teams to ensure data quality and a single source of truth for yield data.
• Analyze supply and demand and pricing performance to support data-driven decisions.
• Lead end-to-end analytical initiatives from problem definition to measurement of results.
• Embed yield insights into Retail Media decision-making with cross-functional teams.

Kenntnisse

BigQuery

SQL

Looker Studio

Excel / Google Sheets

Data analytics

Storytelling & communication

Project management

Python (basic)

Ausbildung

Degree in Business Analytics or related field

Tools

BigQuery

Python

Jobbeschreibung

Your Tasks

• Drive the development of Yield Measurement & Optimization capabilities for Retail Media, using data to improve inventory utilization, pricing efficiency, campaign performance and revenue
• Analyze Retail Media data across inventory, pricing, campaign delivery, media performance and revenue using BigQuery, SQL and advanced analytics to identify performance gaps and monetization opportunities
• Develop and automate yield reporting and dashboards in Looker Studio, establishing transparency on key KPIs such as inventory utilization, fill/sell-through rate, CPM/CPC, campaign delivery, ROAS and revenue performance
• Translate analytical findings into actionable commercial and operational recommendations, quantifying potential revenue and efficiency impact
• Work closely with Campaign Management to analyze campaign delivery, pacing, inventory constraints and other operational factors affecting yield and monetization
• Partner with Product, Data and BI teams to improve data quality, availability and consistency and establish reliable datasets and a single source of truth for yield measurement
• Analyze supply and demand, inventory utilization and pricing performance to support data-driven inventory and pricing decisions
• Lead analytical and optimization initiatives end-to-end, from business problem definition and requirements gathering through analysis, stakeholder alignment, implementation and measurement of results
• Collaborate cross-functionally with Product, Data, BI, Commercial and Campaign Management teams to embed yield insights into ongoing Retail Media decision-making

Your Profile

• Degree in Business Analytics, Data Analytics, Economics, Computer Science, Business Administration or a comparable qualification
• Professional experience in Digital Advertising, AdTech, Retail Media, e-commerce media or a comparable data-driven media environment
• Strong hands-on data analytics experience, with demonstrated ability to work independently with large and complex datasets
• Strong practical experience with BigQuery and SQL, including querying, joining and analyzing datasets to answer complex business questions
• Hands-on experience building reporting and analytical solutions using Looker Studio or comparable BI tools
• Advanced Excel / Google Sheets skills and strong quantitative and analytical problem-solving capabilities
• Good understanding of digital advertising and media performance metrics including impressions, CPM, CPC, CTR, conversion, ROAS and revenue performance
• Ability to translate complex analytical findings into clear business recommendations and measurable commercial opportunities
• Experience in independently managing analytical projects or workstreams, including requirements gathering, stakeholder coordination, implementation and follow-up
• Strong communication skills and ability to work effectively across technical, product, operational and commercial stakeholders
• Experience with yield management, inventory optimization, pricing or revenue management
• Experience within Retail Media, particularly onsite advertising, sponsored products or digital advertising inventory
• Understanding of programmatic advertising, campaign management and AdTech platforms
• Experience developing automated reporting, data models or scalable measurement solutions
• Basic Python or additional data engineering/analytics capabilities would be an advantage

About Us

Want to be part of the fast-growing Retail Media business? Within MediaMarktSaturn we are building the European Retail Media platform that connects brands with millions of shoppers across our online and offline ecosystem. Join our Offsite product team and help shape how brands reach our customers everywhere they spend their digital time.

Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity, promote equal opportunities, and foster inclusion – join our team!

Job Infos

Location:Ingolstadt, Hamburg, München

MediaMarktSaturn Marketing

Department:HQ - Marketing & Communication

Entrylevel:Professional Level

Type of Employement:Full Time

Working Hours:37,5

Persona:Job Requisition HQ Employee