Retail Manager (m/f/d)

Job Purpose:

• Drive strategy and overall performance of the inflight retail business.
• Develop, execute and track retail strategies to achieve sales targets.
• Oversee inflight retail operations, sales targets, and ensure an exceptional customer experience.

Responsibilities:

• Develop the assortment strategy within different product categories with a focus on achieving sales and increasing airline & pax satisfaction.
• Lead and manage bi-yearly changes in product assortment for respective retail programs as per cycle timeline.
• Own the pricing strategy and conduct benchmark price checks (online & airports). Responsible for setting up the MPL & keeping it up to date.
• Determine advertising activities that fit with the program strategy. Monitor the marketing contribution.
• Communicate product range decisions in preparation for ops activities (create & share the In / Out List, MPL, Substitution List, and Vector List, Input for Fit-Checks).
• Plan & conduct photo shoots, manage approval process for onboard brochures.
• Own magazine creation and liaise with all internal and external stakeholders (setting up flat-plan, marketing contribution, design kick off, feedback loops, legal/supplier/brand partner loop, printer, delivery, checking pack shots & adverts, product texts, time management).
• Support the partnership management department with brand collaborations.
• Build customer relationships with respective airline counterparts.
• Set, monitor, and manage the retail procurement and listing cycle forecast.
• Analyze performance metrics, sales data, and propose and implement strategies to improve sales (for the kick-off, assortment presentation, and promotions).
• Regularly report to the Account Manager on Retail KPIs and performance as well as to the airline for assortment presentations.
• In collaboration with the Head of Retail, be an active member of the Retail Excellence community of practice and leverage insights.
• Develop the inflight retail menu card in collaboration with the design team. Plan & conduct photo shoots, manage approval process for onboard brochure.
• Analyze relevant crew feedback from cabin crew about challenges faced or any unique observations during inflight sales and support measure development.
• Consult crew engagement on developing a crew engagement plan, leveraging your account insights.
• Collaborate with operations for stock (‘fit checks’), ensuring that popular items are adequately stocked and aligning inventory with crew expectations.
• Actively engage with RiM’s business intelligence function to upskill on BI as tooling and insights become available.
• When required, work to define requirements for enhanced BI to help you manage your accounts.
• Regularly update procurement on portfolio gaps and requirements and provide input on product ideas to ensure an efficient procurement process.
• Stay updated on inflight retail industry trends by working together with Retail Excellence on best practices and industry developments.
• Liaise with external stakeholders: Printer, Airline Product/Retail/Culinary Team, texter, proof-reader, photographer.

Knowledge and Experience:

• Extensive experience in retail operations and sales management, preferably in the inflight or airline industry.
• Proven track record in achieving sales targets and driving operational efficiency.
• Strong background in product management and vendor relationship management.
• Familiarity with international and domestic airline regulations and customs compliance.

Competencies and Skills:

• Excellent understanding of retail operations and sales strategies.
• Effective collaboration and stakeholder management abilities.
• Proactive approach to process improvement and innovation.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Cultural sensitivity and awareness.

What our colleagues love about Retail inMotion:

• Remote work possible.
• Work-life balance.
• Great colleagues.
• Friendly place to work / great atmosphere.
• The opportunity to use your problem-solving abilities within our fast-paced environment.
• Flexibility.
• Diversity.
• The opportunity to join the exciting industry of travel.

Additional Benefits:

• Discretionary company bonus scheme.
• Service Phone.
• Pension Scheme.
• Development programs.
• Network Programs.
• Flexitime.
• Hybrid working.
• Maternity Support.
• Paternity Support.
• Fertility and Surrogacy Policies.
• Fun events and parties.
• Excellent work-life balance.