Job Purpose:
- Drive strategy and overall performance of the inflight retail business.
- Develop, execute and track retail strategies to achieve sales targets.
- Oversee inflight retail operations, sales targets, and ensure an exceptional customer experience.
Responsibilities:
- Develop the assortment strategy within different product categories with a focus on achieving sales and increasing airline & pax satisfaction.
- Lead and manage bi-yearly changes in product assortment for respective retail programs as per cycle timeline.
- Own the pricing strategy and conduct benchmark price checks (online & airports). Responsible for setting up the MPL & keeping it up to date.
- Determine advertising activities that fit with the program strategy. Monitor the marketing contribution.
- Communicate product range decisions in preparation for ops activities (create & share the In / Out List, MPL, Substitution List, and Vector List, Input for Fit-Checks).
- Plan & conduct photo shoots, manage approval process for onboard brochures.
- Own magazine creation and liaise with all internal and external stakeholders (setting up flat-plan, marketing contribution, design kick off, feedback loops, legal/supplier/brand partner loop, printer, delivery, checking pack shots & adverts, product texts, time management).
- Support the partnership management department with brand collaborations.
- Build customer relationships with respective airline counterparts.
- Set, monitor, and manage the retail procurement and listing cycle forecast.
- Analyze performance metrics, sales data, and propose and implement strategies to improve sales (for the kick-off, assortment presentation, and promotions).
- Regularly report to the Account Manager on Retail KPIs and performance as well as to the airline for assortment presentations.
- In collaboration with the Head of Retail, be an active member of the Retail Excellence community of practice and leverage insights.
- Develop the inflight retail menu card in collaboration with the design team. Plan & conduct photo shoots, manage approval process for onboard brochure.
- Analyze relevant crew feedback from cabin crew about challenges faced or any unique observations during inflight sales and support measure development.
- Consult crew engagement on developing a crew engagement plan, leveraging your account insights.
- Collaborate with operations for stock (‘fit checks’), ensuring that popular items are adequately stocked and aligning inventory with crew expectations.
- Actively engage with RiM’s business intelligence function to upskill on BI as tooling and insights become available.
- When required, work to define requirements for enhanced BI to help you manage your accounts.
- Regularly update procurement on portfolio gaps and requirements and provide input on product ideas to ensure an efficient procurement process.
- Stay updated on inflight retail industry trends by working together with Retail Excellence on best practices and industry developments.
- Liaise with external stakeholders: Printer, Airline Product/Retail/Culinary Team, texter, proof-reader, photographer.
Knowledge and Experience:
- Extensive experience in retail operations and sales management, preferably in the inflight or airline industry.
- Proven track record in achieving sales targets and driving operational efficiency.
- Strong background in product management and vendor relationship management.
- Familiarity with international and domestic airline regulations and customs compliance.
Competencies and Skills:
- Excellent understanding of retail operations and sales strategies.
- Effective collaboration and stakeholder management abilities.
- Proactive approach to process improvement and innovation.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Cultural sensitivity and awareness.
What our colleagues love about Retail inMotion:
- Remote work possible.
- Work-life balance.
- Great colleagues.
- Friendly place to work / great atmosphere.
- The opportunity to use your problem-solving abilities within our fast-paced environment.
- Flexibility.
- Diversity.
- The opportunity to join the exciting industry of travel.
Additional Benefits:
- Discretionary company bonus scheme.
- Service Phone.
- Pension Scheme.
- Development programs.
- Network Programs.
- Flexitime.
- Hybrid working.
- Maternity Support.
- Paternity Support.
- Fertility and Surrogacy Policies.
- Fun events and parties.
- Excellent work-life balance.