Retail Activation Manager

Dyson; Bonn; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading company seeks a Retail Activation Manager to coordinate and enhance retail marketing activities, manage product launches, and ensure effective execution of campaigns. Candidates should have a minimum of 3 years in trade marketing and fluency in English and German, with strong project management and analytical skills preferred.

Qualifikationen

• Minimum 3 years' experience in trade marketing, marketing, or events management.
• Fluency in English and German is required.
• Strong planning, project management, and analytical skills.

Aufgaben

• Coordinate activity plans for trade marketing, ensuring alignment with strategy.
• Monitor market trends and competitor threats through data analysis.
• Support the execution of campaigns and manage NPD launches.

Kenntnisse

Planning

Project Management

Analytical Skills

Relationship Building

Jobbeschreibung

The Role

As a member of the Retail Activation team, you will support the Senior Retail Activation Manager in defining and implementing direct and indirect activity plans, with the aim of ensuring a best-in-class experience while respecting Dyson principles and guidelines.

You will manage a budget, coordinate NPD launches and product campaigns, and be responsible for measuring all activities to ensure a positive return on investments.

You will support the Senior Retail Activation Manager in defining distribution guidelines, exploring potential new channels, and sharing market data and insights with Sales and Marketing teams through regular meetings.

You will also lead special projects and serve as a role model for colleagues, providing support and guidance as needed.

Function Objectives

• Evaluate and manage stores/POS evolution and distribution
• Develop in-store customer experience and activation plans aligned with Marketing strategy for both direct and indirect retail
• Implement NPD launches and marketing campaigns in retail channels
• Organize consumer events in collaboration with Marketing categories
• Monitor market trends and identify competitor threats
• Protect Dyson's leadership and support growth
• Explore new offline channels to enhance physical presence

Responsibilities

Coordinate activity plans for both direct and indirect business, working with Category Managers, Key Account Managers, Head of Demo stores, and Store Managers to ensure alignment with strategy and store needs.

Ensure Retail Activation Executives can execute campaigns according to plan and coordinate NPD launches across channels.

Monitor market data (e.g., GFK) to track Dyson's market share, identify threats, and inform stakeholders about market trends.

Define and cascade Dyson Retail principles and distribution footprint, ensuring criteria are met and monitored via CRM tools.

Support other duties proactively, maintaining Dyson behaviors and the Italian Retail Sales Identity.

Individual Requirements

• Minimum 3 years' experience in trade marketing, marketing, or events management
• Strong planning, project management, and analytical skills
• Experience managing external agencies and suppliers
• Proactive, solution-oriented, and able to work under pressure
• Assertive, self-motivated, independent, and results-driven
• Excellent team player with high attention to detail
• Ability to build relationships at all levels internationally
• Organizational skills and fluency in English and German

Dyson is committed to diversity and equal opportunity in employment. We welcome applications from all backgrounds, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or other dimensions of diversity.