Regional Restaurant Marketing Specialist

Wolt; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein wachsendes Unternehmen im Bereich Lebensmittel-Lieferdienste sucht einen Regional Restaurant Marketing Specialist für West-, Süd- und Mitteldeutschland. In dieser Rolle sind Sie verantwortlich für die Entwicklung und Umsetzung von Marketingstrategien, die Sichtbarkeit und das Wachstum für lokale Restaurantpartner fördern. Zentrale Anforderungen sind ein Bachelorabschluss in Marketing sowie 4-6 Jahre Erfahrung im Bereich Marketing, insbesondere in der Gastronomie. Das Unternehmen bietet ein wettbewerbsfähiges Gehalt, die Möglichkeit zur Entwicklung und ein dynamisches Arbeitsumfeld.

Leistungen

Flexible Arbeitszeiten und hybrides Arbeitsmodell

Hundfreundliche Bürokultur

Berufliche Entwicklungsmöglichkeiten

Qualifikationen

• 4-6 Jahre Erfahrung im Marketing mit nachgewiesener Erfolgsbilanz in der Kampagnenausführung.
• Starke Verbindungen zur Gastronomieszene in West- und/oder Süd- und Mittel-Deutschland.
• Fähigkeit, strategisch zu denken und ergebnisorientiert zu handeln.

Aufgaben

• Entwicklung und Umsetzung maßgeschneiderter Restaurant-Marketingstrategien.
• Aktivierung von Restaurantpartnern durch praktische Unterstützung von der Planung bis zur Ausführung.
• Verfolgung und Analyse von Marketing-Metriken.

Kenntnisse

Strategisches Denken

Ergebnisorientierung

Kreativität

Hands-on Mentalität

Kommunikationsfähigkeit

Ausbildung

Bachelor- oder Masterabschluss in Marketing

Jobbeschreibung

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Wolt is one of Europe’s fastest-growing tech companies, on a mission to make cities better places to live by building a platform that connects people with the best of their neighborhoods—whether it’s food, groceries, or retail. Operating in over 25 countries, Wolt’s success is driven by a deep focus on customer experience, local relevance, and a culture that empowers people to take ownership and make an impact.

In Germany, our marketing team is made up of talented, passionate and impact-driven professionals working across brand, growth, retention, and partnerships marketing.

This role, Regional Restaurant Marketing Specialist, offers a unique opportunity to shape Wolt’s restaurant marketing strategy across West, South, and Central Germany. With a strong focus on local market insight and partner collaboration, you’ll develop tailored marketing plans that drive visibility and growth for our key restaurant partners in cities such as Cologne, Düsseldorf, Munich, Frankfurt, and Stuttgart.

What you’ll be doing

Location: Berlin HQ (with regular travel to West, South and Central Germany) or alternative Location: Munich or Cologne office, with regular visits to Berlin HQ

As a Regional Marketing Specialist for Restaurants, you’ll be at the forefront of strengthening Wolt’s brand and commercial success by building impactful, on-the-ground restaurant marketing strategies tailored to the gastronomy scene in West, South and Central Germany. Your focus will be on activating our key SMB Restaurant Partners in cities like Cologne, Düsseldorf, Munich, Frankfurt, Stuttgart and beyond - bringing them visibility, growth, and customer engagement on the Wolt platform.

This is a unique, hybrid role combining strategic marketing skills with a hands-on, partner-facing approach, ideally suited for someone who thrives at the intersection of local food culture, creative marketing, and commercial collaboration.

Day-to-day in this role, you’ll:

Local Market Strategy & Partner Activation

• Develop and execute tailored restaurant marketing strategies across cities in West, South and Central Germany, based on your local market expertise.
• Identify and capitalize on hyper-local marketing opportunities (e.g. city festivals, seasonal events, cultural moments).
• Build and leverage existing relationships with top-tier restaurant partners in the region to co-create exciting marketing activations.
  
  

Hands-On Campaign Execution

• Activate restaurant partners through on-the-ground support - from campaign planning to execution - to drive customer demand and visibility.
• Execute 360 marketing plans, including advertising across various channels (paid, owned, earned), promotions, and co-branded initiatives.
• Collaborate closely with the local Berlin-based Marketing team and our agencies to adapt national strategies into localized initiatives.
• Manage regional/ partner marketing budgets, ensuring efficient resource allocation and adherence to financial targets.
  
  

Partner Relationship Management

• Act as a trusted marketing advisor to key restaurant partners, helping them understand and use Wolt’s marketing tools effectively.
• Closely collaborate with account management and local sales teams to align on priorities, performance goals, and joint marketing opportunities.
  
  

Performance Reporting, Data Analysis & Insights:

• Track, analyze, optimize and report on marketing performance metrics at the regional and partner level.
• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).
• Provide feedback from the field to continuously improve and shape local marketing strategies.
  
  

Our humble expectations

• Bachelor's or Master's degree in Marketing, with 4-6 years of marketing experience and a proven track record in campaign execution and partner collaboration.
• Strong ties to the gastronomy scene in West and/ or South and Central Germany are definitely a plus - whether through previous roles in food-tech, hospitality, FMCG, or lifestyle/urban marketing.
• Strategic thinking and results-oriented mindset.
• Hands-on attitude: You are comfortable rolling up your sleeves and moving from strategy to execution—whether coordinating a photo shoot at a restaurant, setting up a pop-up activation, or meeting partners face-to-face to bring a campaign to life.
• Bonus: Previous experience in sales or account management is a strong plus.
• Native German speaking & business fluent in English
• Compliance awareness and adaptability in a dynamic marketing landscape.
• Willingness to travel regularly between Berlin and key cities in West, South and Central Germany.
  
  

What we offer

• Exciting Challenges: You'll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.
• Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
• Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
• Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
• Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
• Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
• Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
• Flexible working hours & hybrid model
• Dog-friendly office culture.
  
  

Next steps

If you're excited about working in a high-growth environment, taking ownership, and being part of an ambitious team, click below to apply and get the conversation started!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional in an international environment
• Lots of learning and growth in a globally scaling tech company
  
  

After submitting your application, our Talent Acquisition team will review your profile. If it looks like a good fit, you’ll go through a few rounds of interviews with the hiring manager, team members, and stakeholders. The process is designed to be transparent, efficient, and give you a real feel for life at Wolt.

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.