Regional Field Marketing Manager - DACH

Universal-Robots; München; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

A leading company is looking for a Regional Field Marketing Manager in Munich to drive demand generation and marketing initiatives in the DACH region. This role focuses on executing integrated marketing campaigns, event management, and enhancing sales support while collaborating with partners. The ideal candidate has over 7 years of B2B marketing experience and strong project management skills. Join a dynamic and fast-growing team that shapes the future of marketing in robotics and technology.

Leistungen

Competitive salary and benefits package

Dynamic work environment

Opportunity for career advancement

Qualifikationen

• 7+ years of field marketing experience in B2B technology or SaaS.
• Experience executing demand generation campaigns.
• Strong project management skills.

Aufgaben

• Execute integrated marketing campaigns for pipeline growth.
• Plan and optimize marketing events.
• Manage local marketing budget.

Kenntnisse

Project Management

Communication

Data-Driven Mindset

Tools

HubSpot

Marketo

Salesforce

Jobbeschreibung

We are seeking a strategic and results-driven Regional Field Marketing Manager to drive demand capture and demand generation efforts in the DACH region. This role will be responsible for planning and executing high-impact marketing initiatives and campaigns, working closely with our partner and channel community, and delivering events that engage key decision-makers and drive business growth.

As the Regional Field Marketing Manager, reporting to Director of EMEA Marketing, you will develop localized marketing programs that align with EMEA and Corporate objectives, support sales pipeline growth, and enhance brand presence. You will execute campaigns across various channels, industries and segments, ensuring seamless collaboration between sales, marketing, and partner teams.

Key Responsibilities

• Demand Capture & Demand Generation : Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the German market
• Partner & Channel Marketing : Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach
• Event Management : Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows
• Localization of EMEA / Global Campaigns : Adapt EMEA / Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach / activation efforts are culturally relevant and effective
• Sales Enablement : Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer’s journey
• Performance Tracking & Optimization : Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI
• Budget Management : Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact

Your profile

We are looking for you, who can collaborate with stakeholders on different levels, and bring :

• 7+ years of field marketing experience in B2B technology, SaaS, or a related industry
• Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth
• Experience working with partner and channel ecosystems, preferably in the German market
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent communication skills in both German and English (written and spoken)
• Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms

Location is Munich and willingness to travel within Germany and occasionally across Europe for events and meetings is an expectation.

Why Join Us?

• Be part of a dynamic, fast-growing company with a strong presence in the European market
• Work with a talented marketing and sales team to drive real business impact
• Opportunity to shape and influence marketing strategy in the DACH region
• Competitive salary and benefits package

If you are a proactive marketer with a passion for demand generation, events, and partner engagement, we’d love to hear from you. Apply today via the link and help us expand our footprint in DACH!

We invite candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.

Join Teradyne Robotics and shape the future of automation

Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

With over 1,400 employees in over 30 offices around the world and more than 100,000 advanced robotics systems deployed worldwide, we’re a thriving center of innovation and collaboration.

We offer a dynamic environment that fosters creativity, growth, and career advancement. If you’re passionate about cutting-edge technology, solving complex challenges, and building the future alongside talented, forward-thinking colleagues—this is the place for you. Let’s change the way the world works together.