Regional Field Marketing Manager - DACH

Veeam; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

30 vacation days + 4 global VeeaMeDays

Statutory health insurance

Statutory pension scheme

Statutory accident insurance

Supplemental pension plan

Supplemental accident insurance

Learning & development programs

Zusammenfassung

Veeam is seeking a Regional Field Marketing Manager to drive growth in the DACH region following the Securiti AI + Veeam merger. You will own the regional field marketing strategy, budgets, and pipeline ownership, working closely with Sales, Channel, and global marketing teams.

This senior role blends strategy and hands-on execution, planning integrated ABM campaigns, events, and partner programs, and coordinating with GSIs, VARs, and cloud partners to maximize ROI.

Qualifikationen

• 8+ years in B2B field marketing, demand generation, or partner marketing.
• Demonstrated ownership of a regional or segment budget.
• Experience running MDF or co-op fund programs, including compliance and ROI reporting.
• Track record of measurable pipeline contribution.
• Strong stakeholder management with senior Sales leaders and cross-functional peers.
• Experience marketing through a merger, acquisition, or brand-integration period.
• Customer advocacy program experience.
• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).

Aufgaben

• Own the regional field marketing plan and budget for the DACH region aligned to Sales pipeline targets.
• Partner with regional Sales leadership to translate territory priorities and target accounts into marketing programs.
• Plan and execute integrated campaigns across ABM, field events, executive programs, trade shows, and webinars that position the combined Securiti AI + Veeam value proposition.
• Develop joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners active in the region.
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
• Report on campaign performance, pipeline contribution, and ROI against the targets above; adjust regional investment mix quarterly based on results.

Kenntnisse

B2B field marketing

Demand generation

Partner marketing

Budget ownership

MDF programs

Pipeline contribution

Stakeholder management

Brand integration (M&A)

Customer advocacy

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Jobbeschreibung

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role:

Veeam, following its acquisition of Securiti AI - the leader in AI-powered data security posture management (DSPM) - is seeking a Regional Field Marketing Manager to drive growth in this innovative business.

The Senior Field Marketing Manager will own the regional field marketing strategy for DACH, driving pipeline for the combined Securiti AI + Veeam security and data management offering. This is a senior, execution-and-strategy hybrid role: you'll set the regional plan, oversee end-to-end execution and be the primary point of coordination between Sales, Channel and extended global and regional marketing teams.

Key Responsibilities:

• Own the regional field marketing plan and budget for the DACH region aligned to Sales pipeline targets.
• Partner with regional Sales leadership to translate territory priorities and target accounts into marketing programs.
• Plan and execute integrated campaigns across ABM, field events, executive programs, trade shows, and webinars that position the combined Securiti AI + Veeam value proposition.
• Develop joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners active in the region.
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
• Report on campaign performance, pipeline contribution, and ROI against the targets above; adjust regional investment mix quarterly based on results.

Qualifications:

• 8+ years in B2B field marketing, demand generation, or partner marketing, ideally in enterprise security, cloud, or data management.
• Demonstrated ownership of a regional or segment budget.
• Experience running MDF or co-op fund programs, including compliance and ROI reporting - not just awareness of the concept.
• Track record of measurable pipeline contribution
• Strong stakeholder management with senior Sales leaders and cross-functional peers, in a multi-brand or post-acquisition environment.
• Experience marketing through a merger, acquisition, or brand-integration period.
• Customer advocacy program experience.
• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).

What You’ll Get:

Veeam offers benefits that support your whole self:

• 30 paid vacation days, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Statutory public health insurance with employer and employee contributions
• Statutory pension scheme with employer and employee contributions
• Statutory accident insurance fully funded by Veeam
• Supplemental pension plan with employer match and salary sacrifice option
• Supplemental accident insurance with 24/7 worldwide coverage
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops and learning events like our annual Global Day of Learning

Please note: If an applicant is permanently located outside of Germany, Veeam reserves the right to decline the application for this position.

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Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

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By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.