Programmatic Advertising Consultant (m/f/div)

Dept Agency; Köln; Hybrid; EUR 45.000 - 80.000; Vollzeit

Zusammenfassung

In einem dynamischen, zukunftsorientierten Unternehmen suchen wir einen Programmatic Advertising Consultant, der in einem hybriden Arbeitsumfeld die Verantwortung für die Verwaltung und Optimierung programmatischer Kampagnen übernimmt. Sie werden Teil eines kreativen und analytischen Teams, das sich leidenschaftlich dafür einsetzt, den Kunden die besten Ergebnisse zu liefern. Mit einer soliden Grundlage im digitalen Werbesektor und Erfahrung mit Tools wie DV360 und Campaign Manager sind Sie in der Lage, innovative Strategien zu entwickeln und umzusetzen. Wenn Sie eine Leidenschaft für digitales Marketing haben und in einem unterstützenden, freundlichen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

Betriebliche Altersvorsorge

Flexible Arbeitszeiten

Leasing von Fahrrädern

Persönliches Entwicklungsbudget

Gesundheits- und Wellnessangebote

Monatlicher Zuschuss für digitale Lebensmittelmarken

Zugang zu nachhaltigen Produkten

Möglichkeit zur Weiterbildung und Zertifizierung

Monat der globalen DEPT Cares

Vielfalt, Chancengleichheit und Inklusion

Qualifikationen

• Erfahrung in der Verwaltung von programmatischen Kampagnen und Optimierung für Leistung.
• Kenntnisse in der digitalen Werbewelt, einschließlich DSPs und DMPs.

Aufgaben

• Leitung und Optimierung programmatischer Kampagnen über mehrere Plattformen.
• Entwicklung von Strategien zur Erreichung der Ziele der Kunden.

Kenntnisse

Programmatic Advertising

Analytical Skills

Communication Skills

Digital Advertising Ecosystem Knowledge

Ausbildung

Relevant Experience in Digital Marketing

Experience with Google Ads

Tools

DV360

Campaign Manager

The Trade Desk

Adform

Jobbeschreibung

Programmatic Advertising Consultant (m/f/div)

Berlin, Cologne, Hybrid

Digital Marketing at DEPT:

• A group of analytical and performance-driven colleagues that will feel like friends in no-time;
• Good vibes: we’re trusting and believe in creative freedom and autonomy;
• If you grow, we grow. That’s why we’ll cheer you on with personal coaching, a development plan and budget;
• Projects that work for you as well as the other way around. From short and snappy to more in-depth: whatever fits your ambition;
• Clients that will make you feel like a proud ambassador, like Smart, Foot Locker & Philips.
• Best of both worlds: the pros of an international leading agency with the energy of your next door agency.

JOB PURPOSE

The Programmatic team is part of Digital Marketing at DEPT. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. As a team lead you challenge the team members and support them to get the best out of themselves in terms of their professional career and growth as well as deliverables for the clients.

We are seeking a highly motivated and experienced Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and leading programmatic best practices within the team.

The ideal candidate will have a background in programmatic advertising, with a solid understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360). Experience working with The Trade Desk is also preferable. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.

KEY RESPONSIBILITIES

• You are constantly looking for the latest developments and opportunities that add value for the customer and are critical of the work we deliver.
• Devise strategies and turn them into best in class tactics for the advertisers.
• With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client's objectives.
• Manage programmatic campaigns across multiple platforms, mainly DV360 & Campaign Manager, alongside DMPs, and ad exchanges.
• Analyze campaign data to provide insights and recommendations you can present clearly to clients.
• Deliver and present work with data-driven insight and analytics both internally and externally.

WHAT WE ARE LOOKING FOR

• Fluent in English & German language
• Relevant & proven experience in programmatic advertising, with a knowledge of the Google Stack, Google Ads (Display/Video), Campaign Manager, and GMP; other DSPs (e.g. Adform, Tradedesk, DV360, Amazon DSP) are advantageous.
• Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges.
• Analytical skills and ability to provide insights and recommendations based on data.
• Excellent communication and collaboration skills, including experience presenting plans to clients and internal teams.
• Experience in managing programmatic campaigns in video and display; digital audio, digital out of home, and CTV channels are advantageous.

WE OFFER

• Company pension scheme
• Flexible working hours, working from home and abroad work
• Lease bike options / JobRad
• Personal development allowance to support your growth and continuous learning
• Health & Wellbeing - you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/or public transport
• Future Bens - We cooperate with FutureBens and offer you exclusive access to sustainable, healthy products at attractive deals.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.