Product / Project Manager Marketing BGM (m/w/d)

Samsung Electronics Co., Ltd.; Leverkusen; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Eine internationale Firma im Gesundheitswesen sucht einen Marketingprofi zur Verstärkung ihres Teams. Die Hauptaufgaben umfassen die Leitung von Marketingstrategien für Blutzuckermessgeräte und die Förderung der Markenbekanntheit. Erforderlich sind fundierte Kenntnisse im Marketing innerhalb regulierter Märkte sowie starke analytische und kommunikative Fähigkeiten. Die Position bietet eine flexible Arbeitsumgebung und Möglichkeiten zur beruflichen Weiterentwicklung.

Leistungen

Wettbewerbsfähiges Gehalt

Flexible Arbeitszeiten

Fortbildungsmöglichkeiten

Hybridarbeitsmodell

Qualifikationen

• Mindestens 5 Jahre Erfahrung im Marketing, idealerweise im MedTech-Bereich.
• Erfahrung in der Entwicklung und Durchführung erfolgreicher Kampagnen.
• Starkes Verständnis für datengestützte Entscheidungsfindung.

Aufgaben

• Leitung des Lebenszyklusmanagements für Blutzuckermessgeräte.
• Steuerung von Marketingkampagnen zur Erhöhung der Markenbekanntheit.
• Zusammenarbeit mit globalen Teams zur Koordination von Strategien.

Kenntnisse

Analytische Fähigkeiten

Projektmanagement

Kreativität

Kommunikationsfähigkeit

Ausbildung

Erfahrung im Marketing

Kenntnisse im Gesundheitswesen

Tools

Power BI

Excel

Jobbeschreibung

Ascensia Diabetes Care ist ein globales Unternehmen, das sich auf die Behandlung von Diabetes spezialisiert hat und Menschen mit Diabetes hilft. Bei Ascensia bilden unsere Werte das Fundament unseres Unternehmens. Sie leiten unsere Entscheidungen, Taten, Interaktionen und prägen die Kultur, die wir gemeinsam leben.

Unsere Werte sind:

• Resilientes Wachstumsdenken
• Exzellente Umsetzung
• Mutige Führung
• Inklusive Zusammenarbeit

Wir sind davon überzeugt, dass wir unser wahres Potenzial freisetzen und nachhaltigen Erfolg erzielen, wenn wir unsere Werte authentisch leben, sowohl als Einzelpersonen als auch als Team.

Who we are looking for:

Are you passionate about innovation in healthcare and ready to make a real impact?

Then you've come to the right place! We're looking for a dedicated and experienced professional to join our national marketing team in the field of blood glucose monitoring.

In this role, you'll take responsibility for the German market and work closely with colleagues from both field and office teams, as well as with international teams around the globe.

With your strategic mindset, hands-on attitude, and practical approach, you'll bring fresh ideas to a well-established team of experienced colleagues.

You enjoy working in a collaborative environment, inspire others with your positive energy, and drive topics forward with passion?

Then we look forward to getting to know you!

Key Objectives of the Role:

• Drive product success by managing the lifecycle of blood glucose monitoring devices and ensuring effective market launches in the field of diabetes management
• Increase brand visibility and engagement through impactful multi-channel campaigns targeting healthcare professionals and patients
• Enhance cross-functional collaboration by aligning national and global teams, agencies, and internal stakeholders
• Shape the digital transformation journey & digital strategy by optimizing digital platforms (website, app, online shop) and leveraging data for continuous improvement
• Ensure compliance and quality in all marketing activities within a regulated MedTech environment
• Champion user-centric innovation by integrating patient and HCP feedback into product development and marketing strategies
• Drive market intelligence by monitoring competitor activities, market trends, and emerging technologies to inform strategic decisions
• Foster a culture of continuous improvement by implementing agile methodologies and iterative testing in product and campaign development

Your role:

Product Management

• Lifecycle management of the core portfolio in close collaboration with Global Marketing and Medical Affairs, as well as coordination and execution of the go-to-market strategy for new products in the field of diabetes management
• Development and implementation of clear communication guidelines for internal and external stakeholders (e.g., Customer Service)
• Creation of training materials for healthcare professionals and patients (both online and offline)
• Delivery of product training for new employees
• Leadership of Voice-of-Customer (VoC) initiatives to gather insights from patients, healthcare professionals, and sales teams to inform product improvements
• Collaboration with R&D and Regulatory Affairs to ensure product updates meet both user needs and regulatory requirements
• Management of product performance dashboards and relevant KPIs to track usage, satisfaction, and return on investment (ROI)

Project- & Campaign Management (Online & Offline)

• Preparation and presentation of business cases, including evaluation and monitoring of project outcomes
• Localization and implementation of global campaigns in collaboration with the Global Marketing team to further strengthen market leadership in Germany
• Definition of strategic KPIs, development of national campaigns and materials for healthcare professionals and patients, leveraging digital platforms
• Shaping the ADC blood glucose monitoring communities through strategically relevant content
• Design and optimization of email and fax campaigns for physicians and pharmacies, including call center scripts
• Analysis and improvement of marketing, service, and training materials; inventory monitoring based on field and call center usage with a focus on cost-efficiency
• Enhancement of website and app UX and search performance in coordination with agencies and Global Marketing
• Further development of the local e-commerce platform/order options and expansion of ADC's presence on online marketplaces
• Development and management of tailored omnichannel marketing journeys for different customer segments (e.g., newly diagnosed patients vs. experienced users)
• Responsibility for budget planning and resource allocation for campaigns and product initiatives
• Leadership of cross-functional workshops and sprint planning sessions to align stakeholders and accelerate project timelines

Your qualification / professional background:

• Solid experience in marketing and campaign management (both online and offline)
• Strong skills in project and cross-functional management (national and international)
• Experience in the pharmaceutical or MedTech industry, with knowledge of regulated markets and proficiency in Power BI
• Good understanding of data privacy regulations (e.g., GDPR, MDR) and their impact on marketing and product development
• Excellent German & English skills, both written and spoken
• Proficient in PowerPoint, Word, Excel, and Nitro

Your personal skills:

• Strong analytical skills and a keen interest in data and insights
• Ability to create clear and effective briefs for agencies and print partners
• Confident and professional communication with customers (e.g., physicians, diabetes educators)
• Positive attitude and resilience, even in high-pressure or long-term project situations
• Empathetic communicator and team player with a collaborative mindset
• Proactive, solution-oriented approach and a high level of personal responsibility

Additional qualifications (optional):

• Additional certifications in project management (e.g., PMP, PRINCE2) or product management (e.g., Pragmatic, AIPMM) are a plus
• Experience with Photoshop and other graphic design tools

What we offfer:

• A competitive package
• Flexible working hours and a hybrid work model: up to 3 days mobile work from home, remaining days in our Leverkusen office
• A collaborative and supportive team culture
• Opportunities for professional and personal development
• A meaningful role in a company that truly makes a difference in the lives of people with diabetes

Ready to truly make a difference?

Then we look forward to receiving your application - and to getting to know you!

IHRE BEWERBUNG:

Ascensia bietet attraktive Gehaltspakete und Vergünstigungen. Falls Sie die Anforderungen für diese attraktive Stelle erfüllen und zudem Neuerungen gegenüber aufgeschlossen sind und den Wunsch mit uns teilen, die Lebensqualität unserer Patienten immer weiter zu verbessern, dann freuen wir uns sehr auf Ihre Bewerbung. Unsere Stellenausschreibungen bleiben für mindestens 5 Werktage geöffnet und können nach Ablauf dieser Frist jederzeit auch ohne Ankündigung geschlossen warden.

STELLENVERMITTLUNG/AGENTUREN:

Ascensia akzeptiert keine unaufgefordert eingereichten Agenturbewerbungen.

Ascensia verfolgt eine Politik der Chancengleichheit.