Product / Project Manager Marketing BGM (m / w / d)

Ascensia Diabetes Care; Leverkusen; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in diabetes care is seeking a Product Manager to drive the success of blood glucose monitoring devices. This role involves managing product lifecycles, developing marketing strategies, and ensuring effective collaboration among national and global teams. The ideal candidate will have a strong background in marketing within the pharmaceutical or MedTech industry, excellent communication skills, and a proactive, solution-oriented approach.

Qualifikationen

• 5-10 years of professional marketing experience.
• Experience in pharmaceutical or MedTech industry preferred.
• Excellent English communication skills.

Aufgaben

• Manage product lifecycle and market launches for blood glucose monitoring devices.
• Drive brand visibility through multi-channel marketing campaigns.
• Develop communication guidelines for stakeholders.

Kenntnisse

Cross-functional management

Project management

Communication skills

Problem-solving

Marketing experience

Ausbildung

Bachelor´s or Master´s degree in Economics or Communication

Tools

PowerPoint

Word

Excel

Nitro

Jobbeschreibung

Key Objectives of the Role :

• Drive product success by managing the lifecycle of blood glucose monitoring devices and ensuring effective market launches
• Increase brand visibility and engagement through impactful multi-channel campaigns targeting healthcare professionals and patients
• Enhance cross-functional collaboration by aligning national and global teams, agencies, and internal stakeholders
• Support digital transformation by optimizing digital platforms (website, app, online shop) and leveraging data for continuous improvement
• Ensure compliance and quality in all marketing activities within a regulated MedTech environment

Product Management (Blood Glucose Monitoring Devices)

• Coordinate the launch of new products and manage the lifecycle of existing ones in close collaboration with Global Marketing and Medical Affairs
• Develop communication guidelines for internal and external stakeholders (e.g., Customer Service)
• Create educational materials for healthcare professionals and patients (both online and offline)
• Conduct product training for new employees

Project & Campaign Management (Online & Offline)

• Localize and implement global campaigns in collaboration with the Global Marketing team
• Develop national campaigns and materials for healthcare professionals and patients
• Build and maintain a BGM (Blood Glucose Monitoring) community through social media, newsletters, and blog content
• Design and optimize email and fax campaigns for doctors and pharmacies, including call center scripts
• Analyze and improve marketing, service, and training materials; monitor inventory based on field and call center usage
• Enhance website and app UX and search performance in coordination with agencies and Global Marketing
• Manage the launch of an online shop and marketplace presence
• Bachelor´s or Master´s degree in Economics or Communication and professional Marketing experience (5 - 10 yrs)
• Solid experience in marketing and campaign management (online & offline)
• Strong project and cross-functional management skills (national & global)
• Ability to create clear and effective briefs for agencies and print partners
• Confident and professional interaction with customers (e.g., physicians, diabetes educators)
• A positive attitude and resilience, even when things get hectic or take longer than expected
• Empathic communicator and team player with a collaborative mindset
• Proactive, solution-oriented, and able to work independently
• Excellent English communication skills (written and spoken)
• Proficiency in PowerPoint, Word, Excel, Nitro
• Experience in the pharmaceutical or MedTech industry, familiarity with regulated markets and knowledge of Power BI would be a plus.

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