Product Owner (m/f/x)

Carhartt Work in Progress; Berlin; On-site; EUR 65,000 - 90,000; Full time

Job summary

Carhartt Work in Progress in Berlin seeks a Product Owner (m/f/x) to shape the European webshop, owning the customer journey from discovery to checkout, and translating business objectives into concrete requirements. You will collaborate with a Scrum team to drive value.

You will use GA4 data, customer feedback and experiments to measure impact, and coordinate integrations such as payment methods and consent management to boost conversion and revenue.

Qualifications

• Practical experience as a Product Owner or similar in an ecommerce context.
• Ability to translate objectives into clear requirements and user stories.
• Strong understanding of e-commerce journeys and conversion impact.
• Comfort interpreting data to inform product decisions.
• Fluent in German and English.

Responsibilities

• Own and prioritise product backlog across features and bugs.
• Lead features from discovery to delivery with clear requirements.
• Work with Scrum team to ensure well-defined acceptance criteria.
• Use GA4, user feedback and experiments to measure impact.
• Coordinate webshop integrations including payments and consent management.

Skills

Product backlog ownership

Agile leadership

Data-driven decisions

GA4 experience

A/B testing

E-commerce

Stakeholder management

German language

English language

Tools

GA4

Web integrations

Payment methods

Job description

For our office in Berlin, we are looking for a Product Owner (m/f/x) to join our team on a full-time basis as soon as possible.As Product Owner Web, you will shape the ongoing development of the Carhartt WIP European webshop, taking ownership of the entire customer journey. You will translate business objectives, customer insights and stakeholder needs into meaningful improvements, working closely with our Scrum team to bring them to life.Your ResponsibilitiesOwn and prioritise the product backlog, balancing customer value, business impact, development effort and technical dependencies across features, enhancements and bugs.Lead features from discovery through to delivery, defining requirements, user stories and acceptance criteria, supporting implementation and evaluating results after launch.Work closely with our Scrum team to ensure requirements are clearly defined, questions are addressed and decisions support effective delivery.Continuously improve the entire shopping journey, from product discovery and browsing through to checkout.Align requirements and priorities across teams, including App, Brand, CRM, Performance Marketing and SEO, ensuring transparency around priorities, trade-offs and progress.Make data-driven decisions using GA4, customer feedback and other relevant sources to understand user behaviour, identify opportunities and measure the impact of improvements.Validate ideas through experimentation, using A/B testing to assess hypotheses and inform further development.Coordinate webshop integrations and related enhancements, including payment methods, consent management and selected customer-facing post-purchase communications.Assess and prioritise issues based on their impact on customers and the business, coordinating resolution with the relevant internal teams and external service providers.Evaluate release performance using relevant KPIs, such as conversion rates, revenue, feature adoption and customer feedback, to identify opportunities and define next steps.Your ProfilePractical experience as a Product Owner or in a comparable digital product management role, ideally within E-Commerce.Experience managing a product backlog independently and delivering features in collaboration with an agile development team.The ability to translate business objectives and customer needs into clear requirements, user stories and acceptance criteria.A solid understanding of E-Commerce customer journeys and the relationship between usability, conversion and commercial performance.Confidence in interpreting data and using insights to inform product decisions.Strong communication skills, with the ability to balance competing stakeholder needs, explain trade-offs and align on priorities.A good technical understanding of web platforms and integrations, with the ability to explore unfamiliar topics in collaboration with technical specialists.A structured and collaborative approach, combined with a strong sense of ownership and the confidence to take responsibility.Experience with GA4 or comparable analytics tools, A/B testing, user research, payment solutions and consent management would be an advantage.Fluent in German and English