Product Owner (m/f/x)

Work in Progress Belgium Sprl; Berlin; On-site; EUR 70,000 - 90,000; Full time

Job summary

Work in Progress Belgium Sprl seeks a Product Owner (m/f/x) for its Berlin office to drive the Carhartt WIP European webshop. You will own the product backlog, translate objectives into user stories, and collaborate with an agile team to continuously improve the customer journey from discovery to checkout.

You will analyse GA4 data, user feedback and experiments to optimise conversion and revenue, coordinating with App, Brand, CRM and Marketing to align priorities and deliver value.

Qualifications

• Proven experience as a Product Owner or similar digital product management role, preferably in e-commerce.
• Ability to translate objectives into clear requirements, user stories and acceptance criteria.
• Experience managing a backlog independently with an agile team.
• Strong understanding of e-commerce journeys and conversion drivers.

Responsibilities

• Own and prioritise the product backlog across features, enhancements and bugs.
• Lead discovery to delivery, defining requirements and acceptance criteria.
• Collaborate with the Scrum team to ensure clear definitions and decisions.
• Improve the shopping journey from discovery to checkout.
• Align requirements across App, Brand, CRM, and Marketing teams.
• Use GA4 and feedback to identify opportunities and measure impact.
• Validate ideas with A/B testing and experiments.
• Coordinate webshop integrations and payment/consent flows.
• Evaluate release performance with KPIs and next steps.

Skills

Product Owner

Agile

Backlog management

Analytics

GA4

AB testing

Stakeholder management

Communication

E-Commerce

German

English

Job description

For our office in Berlin, we are looking for a Product Owner (m/f/x) to join our team on a full-time basis as soon as possible. As Product Owner Web, you will shape the ongoing development of the Carhartt WIP European webshop, taking ownership of the entire customer journey. You will translate business objectives, customer insights and stakeholder needs into meaningful improvements, working closely with our Scrum team to bring them to life.

Your Responsibilities

• Own and prioritise the product backlog, balancing customer value, business impact, development effort and technical dependencies across features, enhancements and bugs.
• Lead features from discovery through to delivery, defining requirements, user stories and acceptance criteria, supporting implementation and evaluating results after launch.
• Work closely with our Scrum team to ensure requirements are clearly defined, questions are addressed and decisions support effective delivery.
• Continuously improve the entire shopping journey, from product discovery and browsing through to checkout.
• Align requirements and priorities across teams, including App, Brand, CRM, Performance Marketing and SEO, ensuring transparency around priorities, trade-offs and progress.
• Make data-driven decisions using GA4, customer feedback and other relevant sources to understand user behaviour, identify opportunities and measure the impact of improvements.
• Validate ideas through experimentation, using A/B testing to assess hypotheses and inform further development.
• Coordinate webshop integrations and related enhancements, including payment methods, consent management and selected customer-facing post-purchase communications.
• Assess and prioritise issues based on their impact on customers and the business, coordinating resolution with the relevant internal teams and external service providers.
• Evaluate release performance using relevant KPIs, such as conversion rates, revenue, feature adoption and customer feedback, to identify opportunities and define next steps.

Your Profile

• Practical experience as a Product Owner or in a comparable digital product management role, ideally within E-Commerce.
• Experience managing a product backlog independently and delivering features in collaboration with an agile development team.
• The ability to translate business objectives and customer needs into clear requirements, user stories and acceptance criteria.
• A solid understanding of E-Commerce customer journeys and the relationship between usability, conversion and commercial performance.
• Confidence in interpreting data and using insights to inform product decisions.
• Strong communication skills, with the ability to balance competing stakeholder needs, explain trade-offs and align on priorities.
• A good technical understanding of web platforms and integrations, with the ability to explore unfamiliar topics in collaboration with technical specialists.
• A structured and collaborative approach, combined with a strong sense of ownership and the confidence to take responsibility.
• Experience with GA4 or comparable analytics tools, A/B testing, user research, payment solutions and consent management would be an advantage.
• Fluent in German and English