Product Owner (m/f/x)

Work in Progress Textilhandels GmbH; Berlin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Carhartt WIP in Berlin is seeking a Product Owner (m/f/x) to shape the ongoing development of the European webshop, owning the customer journey from discovery to checkout and translating business goals into actionable features with the Scrum team.

You will manage the product backlog, write user stories and acceptance criteria, use GA4 data and user insights to drive improvements, and coordinate integrations, payments, consent management, and post-purchase communications.

Qualifications

• Experience as a Product Owner or similar digital product management role.
• Experience managing a product backlog independently and delivering features with an agile team.
• Ability to translate business objectives into clear requirements and user stories.
• Strong understanding of ecommerce customer journeys, usability, and conversion.

Responsibilities

• Own and prioritise the product backlog across features, enhancements and bugs.
• Lead features from discovery through delivery, writing requirements, user stories and acceptance criteria.
• Collaborate with the Scrum team to ensure clear requirements and decisions for delivery.
• Continuously improve the shopping journey from discovery to checkout and post-purchase communications.
• Make data-driven decisions using GA4, customer feedback, and experiments to measure impact.

Job description

For our office in Berlin, we are looking for a Product Owner (m/f/x) to join our team on a full-time basis as soon as possible. As Product Owner Web, you will shape the ongoing development of the Carhartt WIP European webshop, taking ownership of the entire customer journey. You will translate business objectives, customer insights and stakeholder needs into meaningful improvements, working closely with our Scrum team to bring them to life.

Your Responsibilities

Own and prioritise the product backlog, balancing customer value, business impact, development effort and technical dependencies across features, enhancements and bugs. Lead features from discovery through to delivery, defining requirements, user stories and acceptance criteria, supporting implementation and evaluating results after launch. Work closely with our Scrum team to ensure requirements are clearly defined, questions are addressed and decisions support effective delivery. Continuously improve the entire shopping journey, from product discovery and browsing through to checkout. Align requirements and priorities across teams, including App, Brand, CRM, Performance Marketing and SEO, ensuring transparency around priorities, trade-offs and progress. Make data-driven decisions using GA4, customer feedback and other relevant sources to understand user behaviour, identify opportunities and measure the impact of improvements. Validate ideas through experimentation, using A/B testing to assess hypotheses and inform further development. Coordinate webshop integrations and related enhancements, including payment methods, consent management and selected customer-facing post-purchase communications. Assess and prioritise issues based on their impact on customers and the business, coordinating resolution with the relevant internal teams and external service providers. Evaluate release performance using relevant KPIs, such as conversion rates, revenue, feature adoption and customer feedback, to identify opportunities and define next steps.

Your Profile

Practical experience as a Product Owner or in a comparable digital product management role, ideally within E-Commerce. Experience managing a product backlog independently and delivering features in collaboration with an agile development team. The ability to translate business objectives and customer needs into clear requirements, user stories and acceptance criteria. A solid understanding of E-Commerce customer journeys and the relationship between usability, conversion and commercial performance. Confidence in interpreting data and using insights to inform product decisions. Strong communication skills, with the ability to balance competing stakeholder needs, explain trade-offs and align on priorities. A good technical understanding of web platforms and integrations, with the ability to explore unfamiliar topics in collaboration with technical specialists. A structured and collaborative approach, combined with a strong sense of ownership and the confidence to take responsibility. Experience with GA4 or comparable analytics tools, A/B testing, user research, payment solutions and consent management would be an advantage. Fluent in German and English

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals. Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.