Product Marketing Specialist (f/m/x)

ZEISS Group; Oberkochen; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global leader in precision technology is seeking a Product Marketing professional in Oberkochen, Germany. The role involves coordinating go-to-market strategies for new products and driving marketing campaigns. The ideal candidate will hold a Bachelor's degree, have experience in B2B marketing for technical products, and be fluent in both English and German. Join a dynamic team to set new standards in industrial measurement technology.

Qualifikationen

• Minimum of 1-2 years in product marketing of technical products.
• Experience in B2B market product launches.
• Fluency in business English and German.

Aufgaben

• Coordinate and support implementation of go-to-market strategy for new products.
• Drive awareness for all product lines within the business unit.
• Collaborate with product and application marketing teams.

Kenntnisse

Team Spirit

Creativity

Organizational Skills

Content Creation

Communication

Ausbildung

Bachelor’s degree in business administration or related fields

Tools

Adobe Creative Suite

Jobbeschreibung

Overview

The future of metrology begins at ZEISS

ZEISS Industrial Quality Solution stands for pioneering measurement technology with more than 100 years of tradition. We develop and produce high-performance tactile, optical 3D and X-ray measuring devices and also offer suitable software solutions for analysing measurement data. With a strong and broad technology and software portfolio, comprehensive expertise and a global presence, ZEISS is a preferred partner in a wide range of industries, including electromobility, medical technology, additive manufacturing and aircraft construction.

Join our team and set new standards in industrial measurement technology!

Your ZEISS Recruiting Team:

Carina-Rachele Germano

Responsibilities

• coordinate and support the implementation of the go-to-market strategy for new products (hardware and software) as well as updates and upgrades with the relevant stakeholders from the respective business unit, technical application, new customer segments marketing, sales, service, etc. according to strategic priorities
• support constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan
• collaborate closely with the product and application Marketing teams as well as other members of the marketing organization to drive successful marketing campaigns
• support in rolling-out global product marketing campaigns with a high customer-centric approach and create a toolbox for global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.)
• create industry-leading marketing assets and campaigns with strong focus on the company’s strategic customer segments to ensure application-driven communication across all product lines
• upload assets to the central data management system and coordinate the product marketing campaign across the different digital marketing channels
• work closely together with the marketing colleagues, product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns
• actively support the internal implementation of a customer-centric approach into the marketing organization
• work closely together with the national and international Marketing team to improve and make processes and workflows more efficient

Qualifications

• bachelor’s degree in business administration, marketing, communication, digital marketing, product marketing or related fields
• first experience (a minimum of 1-2 years) in product marketing of technical products preferred with basic experience in designing and implementing product launches and customer-centric marketing campaigns
• experience in successfully introducing new products in global & local B2B markets
• ability to understand complex topics and technical products
• basic experience in using the Adobe Creative Suite and other Marketing tools preferred
• good skills in creating catching content with clear messaging matching the ZEISS brand guidelines
• good organizational skills with ability to handle and prioritize multiple projects
• distinctive hands-on mentality as well as self-confident independent working style
• strong team spirit and open communication capabilities paired with creativity
• business English and German fluently written and spoken